Guangming Brand was founded by Yimin Food Factory No. 1.

"Guangming Brand" cold drink was born in 1950. It was founded by Yimin Food Factory No. 1 (full name is Yimin Industrial Company Food Factory No. 1 of the Ministry of Industry of East China). It was renamed Shanghai Yimin Food in June 1953. No. 1 Factory) was founded.

The predecessor of Yimin Food Factory No. 1 was the American Haining Company founded in 1913. It was originally an egg processing factory. In 1932, the factory introduced cold drink production equipment from the United States and built a four-story building. The cold drink production workshop with a reinforced concrete structure began to produce various flavors of popsicles, ice cream, ice bricks and other cold drink products. Among them, the "Beauty" brand is the most popular among Shanghai residents.

The development history of Shanghai Yimin Food Factory No. 1

The predecessor of Shanghai Yimin Food Factory No. 1 Co., Ltd. was the American Haining Company established in 1913. During the War of Liberation, it was renamed No. 1 Food Factory. _ Factory, also known as Shanghai Grain and Clothing Experimental Factory. After the liberation of the country, under the leadership and organization of the East China Ministry of Industry under the East China Military and Political Commission, it was renamed Shanghai Yimin Food Factory No. 1.

At the initiative of the military representatives stationed in the factory and the former underground party members of the factory, the company created its own brand of Chinese cold drinks - Guangming Brand, formerly known as "Beauty Brand". Its origin is the lyrics "toward the light, toward victory" in a revolutionary song at that time. It takes the shape of a "torch" and vows to illuminate the whole of China with the torch and carry out the revolution to the end. On June 1, 1951, the "Guangming Brand" trademark was officially registered.

"Guangming Brand" not only created the first national cold drink brand in China, but also created a new era of "Guangming" food industry. Starting from cold drinks, "Guangming Brand" gradually expanded to cans, milk replacer powder, milk powder, candy, chocolate, beverages, etc., becoming the first comprehensive food industry enterprise in China with a large production scale. The "Guangming" trademark used in the food field today is almost all derived from the "Guangming Brand" of Shanghai Yimin Food Factory No. 1 back then.