The LOGO of Li Ning brand sportswear exaggerates the pinyin letter "L" horizontally as a sign. In order to make people recognize the marked things, this sign is often accompanied by a small amount of fine print. Once people agree with this sign, they can recognize it by removing the small print.
The overall design of Li Ning logo is formed by the deformation of the initials "L" and "N" of the Chinese phonetic alphabet "Li" and "Ning". The main color is red, vivid, exquisite and beautiful, full of dynamic and modern feeling, which fully embodies the vitality and enterprising spirit contained in sports brands and the symbolic significance of Li Ning's brand trademark, such as flying red flag, burning youth torch and passionate melody.
The design concept of Li Ning LOGO-the fluttering shape will be sharper and more dynamic, conveying the product culture of "breakthrough, enterprising and innovation" to consumers, and expressing the brand declaration of "dare to think, dare to act, encourage everyone to dare to change and dare to break through".