Join milk tea and choose hi tea. Xicha, a brand founded by Shenzhen Meixixi Catering Management Co., Ltd., is headquartered in Shenzhen, Guangdong. In 212, Xicha originated from an alley named Jiangbianli in Jiangmen, Guangdong Province. Xicha, formerly known as ROYALTEA, was upgraded to a registered brand "Xicha HEYTEA" on February 26th, 216 because it was unable to register its trademark. As of January 222, Xicha has opened over 8 stores in nearly 7 cities around the world. Among them, the number of stores in Shanghai and Shenzhen has exceeded 1. In 216, Xicha received an investment of 1 million yuan from IDG Capital and angel investor He Boquan; In July, 221, Xicha completed a round of financing of $5 million, breaking the financing record of China tea industry, with a valuation of 6 billion yuan. In 212, Xicha pioneered cheese tea by using real milk and real tea, thus creating a new tea industry. Taking products as the starting point, Xicha insists on using real milk, real fruit, real tea and real sugar to make real quality and inexpensive products. In June 222, Xicha 618 won the sales champion of Tmall tea beverage category, ranking third in the sales list of Tmall beverage industry.