Faced with frequent malicious trademark registrations, the State Intellectual Property Office and relevant state agencies attach great importance to it and have formulated many new measures to curb malicious trademark registrations. As an enterprise, when faced with malicious trademark squatting, you can also do the following to respond to malicious trademark squatting in a more comprehensive manner:

First of all, "move on before the troops are deployed and the food and grass first". If business activities are compared to war, then goods or services are soldiers and horses, and brands or trademarks are food and grass. Before launching any new products or services, be sure to choose a brand or trademark for your new products or services, and apply for registration as soon as possible to gain the "first-mover advantage."

Secondly, we must "take one step and look at the next three steps." The so-called three-step thinking in chess means that the previous step is to attack, the backward step is to defend, and the middle step is to advance and retreat. This can also be applied to trademark protection. In addition to applying for registered trademarks for core products and services, enterprises also need to plan in advance and layout trademarks for products and services that the enterprise may be involved in in the future, which are commonly referred to as the three levels of trademark protection: "scope of use of trademarks" and "use of trademarks". Development scope” and “trademark protection scope”. Establishing and improving the trademark system in advance is the most effective way to deal with malicious trademark squatting.

Finally, "assess the situation and take advantage of it." After the preliminary application for trademark registration is completed and the goods or services are put on the market, pay attention to retaining relevant evidence of use, especially evidence of the time of first publicity or launch. You can entrust a specialized agency to monitor malicious cybersquatting; if a company discovers malicious cybersquatting in its business activities, it can take advantage of the relevant national departments to crack down on malicious cybersquatting, actively assert relevant rights, and safeguard its brand reputation. Maintain the company's competitive advantage.

In general, companies’ responses to malicious trademark squatting include prevention and rights protection. “Prevention” is more efficient and less costly than rights protection. Companies should focus on “prevention”. "superior.