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What is a holographic three-dimensional trademark?

A three-dimensional trademark refers to a trademark consisting of a three-dimensional mark or a three-dimensional mark containing other marks. A three-dimensional trademark can be the shape of the product itself, the packaging of the product, or other three-dimensional marks. When applying for registration of a three-dimensional trademark, the applicant shall state this in the application. If it is not declared, it will be regarded as a two-dimensional trademark.

A three-dimensional trademark can be the shape of the product itself, the packaging of the product, or other three-dimensional marks. (Excerpted from: "Trademark Examination and Trial Standards" issued on December 31, 2005) It can be divided into the following types:

1) Simple three-dimensional shape:

A. The three-dimensional shape of the product itself;

B. The three-dimensional shape of the product container;

C. The three-dimensional shape of the product advertising material;

2) The three-dimensional shape is accompanied by a text trademark or a graphic trademark:

A. The three-dimensional shape of the product itself is accompanied by a text trademark or a graphic trademark;

B. The three-dimensional shape of the packaging or container of the product The shape is accompanied by a text trademark or a graphic trademark;

C. The three-dimensional shape of the product advertising material is accompanied by a text or graphic trademark.