The pronunciation of descente is [desɑ?t]

Descente's brand name "DESCENTE" is taken from the French word meaning "downhill". The three-arrow form of its LOGO represents three important skills in skiing - "high-speed straight sliding", "crossing" and "side sliding". It represents Descente's brand genes and pursuits that began with skiing. The spirit of excellence and bold innovation.

Japanese sports brand Descente’s first store in Xiamen, Vientiane City Store, officially opened. On the day of the event, brand friend Zhang Jike, the world table tennis champion, parachuted into the event site to witness another brand milestone together with Mr. Ding Shizhong, Chairman and CEO of ANTA Group, and Mr. Liang Xiazhun, President of Descente (China) Co., Ltd.

The DESCENTE brand was formerly known as Ishimoto men's clothing retail store, which was founded by the famous Japanese entrepreneur Mr. TAKEO ISHIMOTO in Osaka, Japan. In order to promote the brand spirit of DESCENTE, Mr. Ishimoto invited Japanese skier Kazuyoshi Nishimura as a brand consultant to launch a ski wear series. The DESCENTE trademark was successfully registered in 1961, and the brand was officially launched at the same time.