The relationship is that Roewe's automotive technology comes from Rover Motors, which was previously acquired by SAIC Motor, but SAIC Motor did not acquire the "Rover" brand.
1. On October 12, 2006, SAIC Motor (Group) Co., Ltd. (hereinafter referred to as "SAIC Motor Corporation") officially announced that its independent brand was named "ROEWE", after It means "innovation and honor, majesty all over the world".
2. Rover Motor Company is an automobile company founded in 1877. On July 22, 2005, China Nanjing Automobile Company acquired Rover for 50 million pounds. In 2008, India's Tata Motors acquired ownership of the "Rover brand" from Ford Motor Company.
Extended information:
1. Rover’s brand logo:
Rover Mascot (mascot) is derived from the most famous wanderer in the world - Victoria Kyoto puns. The word "Rover" in English contains the meaning of wanderer and voyager. Since 1902, this logo has been placed in the center of every car.
2. Roewe’s brand logo:
The design of the trademark pattern of the ROEWE brand fully embodies the classic, noble and intrinsic temperament, and highlights the Chinese tradition Creative ideas that combine elements with modern compositional forms.
Composed of two standing oriental lions. The lion is the king of beasts. In front of the main entrance of Chinese palaces and private mansions, there are majestic stone or copper lions squatting on the left and right respectively. They are majestic, awe-inspiring but inviolable, representing auspiciousness, majesty and solemnity. In Western culture, the lion is also a symbol of kingship and bravery. Its standing posture conveys a sense of rising and explosive power.
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