The post-80s generation opened an online store selling local eggs, selling 120,000 yuan a month, and the business is booming and profitable

Liu Wei, born in 1984, is from Weishan Township, Ningxiang County, and raises chickens in Weishan Weiyin Chairman of the Professional Cooperative.

News from this newspaper (Reporter Li Guangjun, Correspondent Dai Jiquan) Two years ago, Liu Wei, a young man from Ningxiang, closed his factory and foreign trade company in Guangdong and started working at home. He started an online chicken selling business. Today, his business is getting bigger and bigger, selling 2,000 native chickens and 120,000 eggs every month. Yesterday, looking forward to the future of his "Weiyin Chicken Cooperative", Liu Wei was full of confidence: "Next year we will expand a new base and strive to sell 40,000 native chickens and 2 million eggs!"

Sell the foreign trade company and join forces with villagers to raise native chickens

??????? Each 1-kilogram-sized five-black native chicken sang songs and foraged for insects in the bamboo forest and grassland. . The Weiyin Ecological Breeding Farm founded by Liu Wei is located in Bajiaoxi Village, surrounded by mountains and shaded by green trees.

Liu Wei, born in 1984, is a native of Weishan. He initially worked as a factory manager in Guangdong. Within a few years, he owned his own lighting factory and foreign trade company. ?When the company's performance was booming, my right knee joint was diagnosed with giant cell tumor of bone. The doctor notified me that I was critically ill, so I could only reluctantly sell my hard work. ?Liu Wei went home to recuperate, and he decided not to go south again, but to sell chickens in his hometown.

Liu Wei united with the villagers to establish the "Weiyin Chicken Cooperative" and registered the "Weiyin" trademark. ?That is, "Weishan impression" means. ?Liu Wei introduced that by August this year, the professional chicken cooperative has been on the right track. All cooperatives adopt the model of small-scale free-range chickens. There are currently 16,000 native chickens in stock and can produce 3,000-5,000 green-shell native eggs every day. ?Arrived Next month, a new batch of local chickens will start laying eggs, and an additional 2,000-3,000 green-shelled local eggs will be produced every day. ?

?In addition to foraging for insects and drinking from mountain springs, these native chickens are fed all homegrown broken rice, paddy, and vegetable leaves. ?Liu Wei told reporters.

Eliminate customer doubts and prepare for the establishment of an online traceability platform

In February 2012, Liu Wei opened a store called Weiyin Ecological Breeding on Taobao. He will Film the entire process of chicken production and make it into a web page, and put it on the online store, QQ space and Weibo for customers and netizens to visit and browse to eliminate doubts. ?Currently, I am preparing to establish my own online traceability platform. In the future, through this platform, the entire breeding production process and live video broadcast of the base can be queried. ?

?The online store initially had only a few customers every day, but now it has thousands of regular customers, and there are dozens of physical store sales agents in Ningxiang County. ?Liu Wei said that now it can sell about 2,000 native chickens and more than 120,000 eggs every month, which is very popular among customers.

A few days before the Mid-Autumn Festival, I had more than 3,000 orders for green-shelled native eggs. Now the main thing is to ensure quality, expand influence, and strive to sell 40,000 native chickens and 2 million eggs next year. . ?Liu Wei said that in 2015, the cooperative will expand a new base in Weishan, including the breeding of Tibetan pigs, cattle, and ecological fish, as well as the processing of smoked bacon, fire-baked fish, jar vegetables, and dried vegetables.

Related cases: Village girl refused to admit defeat and sold eggs online

Sun Mei is 35 years old this year. She said that every Spring Festival, she sees many people from other places returning to their hometowns to celebrate the New Year. When they leave, they take away many free-range chickens and free-range eggs from their hometown and give them to friends from other places. Seeing this, her eyes lit up, and then she did a market research. She found that Northern Jiangsu grass chicken is pure and delicious, and is very popular in surrounding areas, especially in the big cities of Jiangsu, Zhejiang and Shanghai. So, in 2012, she contracted more than 20 acres of forest land in the village and took the lead in setting up a free-range chicken farm. All chickens are scattered in the woods, mainly foraging for grass, vegetables, insects and other food, supplemented by corn, soybean meal, Wheat feeding.

With a clucking sound, the first batch of chickens raised by Sun Mei began to lay eggs. How to sell the eggs has become a problem that often troubles her. It was summer at that time, and the eggs would go bad after only a few days.

An accidental Taobao shopping gave her the idea of ??opening a Taobao store. She worked during the day and searched for various agricultural product stores on Taobao at night to study. From the most basic online store registration, to the decoration of the new store, to the detailed description of each product, she carefully considered it. In this way, her local specialty Taobao store opened, selling grass-fed chickens, grass-fed eggs, Baoying rice, rapeseed oil and various specialty agricultural products from the Baoying region.

The first order was made only 9 days after the store opened.

The store was opened, but a new store has no sales volume and no credibility, so naturally no one cares about it. Sun Mei takes photos, pictures and descriptions of the babies she sells. In order to take a photo of a chicken playing freely, she had to squat in the grass for half a day, and at night she had to sort and beautify the picture.

On the 9th day after the store officially opened, a Shanghai customer came to inquire about grass-fed eggs. The "ding-dong" sound of the customer coming to the door made her blood boil. She carefully explained how free-range chickens are raised, how to prevent epidemics, and how eggs are packaged and transported. The customer was very satisfied and immediately placed an order for 30 eggs worth 48 yuan. The first business was concluded in this way, and she was so happy that she didn't sleep all night.

In the future, we plan to open a chain across the country

Because we need to work during the day, packaging eggs can only be completed at night. When customers need free-range chickens, she kills them at night and plucks the feathers one by one under the light. Slowly, the store's business has improved, and now it is about to get a diamond upgrade.

?The eggs are wrapped in four or five layers of foam bags, which are shock-proof and fall-proof, making transportation very safe. ?Sun Mei was very excited to see the reporter. She told reporters that since selling eggs online, she has received constant praise and has not received a single complaint. She sells eggs worth tens of thousands of yuan every year. Next, her dream is to make her Taobao store a well-known brand across the country and promote ecological agricultural products nationwide.

Expert comments

Yang Peng, President of Ningxiang County Youth Entrepreneurship Association

The pursuit of local products in rural areas has made rural online entrepreneurship a new opportunity. This "farm + e-commerce" model ensures the supply of goods from the source and obtains high gross profits through high quality and high service standards. It is also a means of starting a business. It is not easy to start a business, and it is not easy to invest in agriculture, but I believe that as long as you are willing to use your brain, broaden your ideas, expand your horizons, and grasp the market, there are still many opportunities to make money. ;