Nike was founded in 1962 by track and field coach Bill Bowerman and athlete Phil Knight. It was formerly known as Blue Ribbon Sporting Goods Company. Le Cordon Bleu Sporting Goods has the sales agency rights for Japan's Tiger sneakers in the United States. Soon, Nike, named after the Greek goddess of sex, was established and made its debut at the 1972 U.S. Olympic trials. Later, a student named Carolyn Davidson designed a swoosl1 logo that resembled flying wings, and thus won the Received a reward of $35. The outline of the logo serves as the background, while Nike is represented in lowercase italics.
Therefore, Nike means the goddess of victory, and the check-like logo comes from the feathers of the goddess of victory, symbolizing the enterprising spirit of the enterprise!
In 1971, student Carolyn Davidson designed the first Swoosh logo, which was also an abstract representation of sneakers because the goddess of victory named Nike had a pair of dancing wings. In 1978, Nike's Swoosh logo changed from a frame to a solid shape, appearing below the standard words, making it more eye-catching. In 1985, the logo was combined in a square, creating a positive and negative effect. Nowadays, the Swoosh logo is used alone as needed. NIKE hopes that its products can bring victory to athletes, so its famous SWOOSH logo (the hook) is inspired by the goddess of victory. The Goddess of Victory is one of the three treasures of the Louvre Museum in Paris. It is placed on a stepped half-floor platform. I believe everyone has seen it. It is the sculpture with the missing head and left wing. NIKE is headquartered in Portland, Oregon, USA. The company produces a wide range of sporting goods, such as clothing, footwear, sports equipment, etc. NIKE is a world-famous sports brand. Its original meaning in English is the Greek goddess of victory, and its Chinese translation is Nike.
Extended information: In 1908, a shoemaking factory was built in Lean, Massachusetts, which further developed the local shoemaking technology. There, workers no longer make Nike shoes independently. Each step of shoe production is handled by trained personnel. The production line begins to take shape. At first, Nike sneakers were still made to order, but in order to keep workers occupied during the off-season, shoe shop owners began to make shoes without pre-orders. These shoes are called shoes for sale and are displayed in the windows of local shops. In 1958, the then founder Phil. A player on the track and field team at Knight Oregon State University, he returned to his hometown to teach in Portland after graduation. In 1963, Phil Knight, who graduated from the University of Oregon, and his mentor Bill Bowerman co-founded a company called "Blue Ribbon Sports" (Blue Ribbon Sports), which mainly sells sporting goods. . In 1964, Knight and his coach Bowerman each invested US$500 to establish a sports shoe company named Blue Ribbon Sporting Goods Company. In 1972, NIKE company was officially established. Its predecessor was Blue Ribbon Sports, a company invested by current NIKE president Phil Knight and coach Bill Bowerman. In 2001, Nike launched a new cushioning technology called Shox after developing air cushion technology. Sports shoes produced using this technology are also very popular, and sales are rising. In addition to sports shoes, Nike's clothing also has innovative works. For example: high-performance textiles manufactured using FIT technology can effectively help athletes train and compete under any weather conditions. Other sporting goods manufactured by Nike, such as watches, glasses, etc., are the result of high technology.