First of all, we are in a good position to make shoes or clothes, which is naturally an advantage.
When I think of promoting shoes, I think of a case where the same product gives people different prices and the results are different.
I coached a clothing salesman before, and he inflated the price by 998 and got a 30% discount. In fact, the original price was 299, and he sold it at once.
In other words, everyone likes the feeling of taking advantage, not taking advantage.
Spend little money on things with high cost performance.
Selling shoes depends on what kind of shoes you sell, children's shoes, leather shoes and old people's shoes. Various practices are different.
Some common marketing schemes are shared with you:
1, free collar socks, a pair of 99 yuan. For customers, there are two options. One is to take socks directly. Second, 10 yuan socks are used as vouchers in 30 yuan, and almost all of them are optional.
2. Free shoe repair/shoeshine/shoeshine. No matter where you buy shoes, you should hang a banner at the door. After buying your shoes, you can give this free service three times.
3. Buy women's shoes and send men's shoes.
4. 1 yuan for the activity of buying shoes worth 99 yuan, in the form of a lucky draw, each winner gets a pair of socks and a 20 yuan voucher, and the price of products that can use the voucher must be increased.
5. In the circle of friends, there are more customers trying on shoes, favorable comments, drying orders, crowds in the store, and even recent activities.
6. If there are not many people in the early stage, push them to the right place.
When to do it. A single page covers two kilometers around, and it is necessary to print a single page for anniversary celebrations and feedback seasons, and then receive socks for free; Free shoe repair; 1 yuan to buy 299 yuan leather shoes, etc. This is the theme of the activity.
7. Make a drainage product, such as shoes priced in 200 yuan, which can be accumulated by friends circle and forwarded to friends circle for a 30% discount. You can invite a few friends to join the group to buy shoes and bring gifts such as socks. You can choose in the store, but it will increase popularity and increase the chances of closing a deal.
8. Make a micro shop or something. The platform has grouping, bargaining, limited time snapping, spike and so on, and more similar things. If you have the energy, it is ok to be an e-commerce.
9. All the materials have your WeChat QR code, and you can send them in groups if you have activities.
10. Do online WeChat business. For example, you can register salted fish or Taobao or Pinduoduo merchants to sell your products. This involves shooting and copywriting. When we can't do it, we can copy the content of our peers.
1 1. Love donation is also acceptable. The shoes are still new, and they arrive at 50 yuan. Old shoes are given to children in poor mountainous areas, while leaving their own words of love. The activity is still very attractive and will be done well.
12. video drainage: you can take short videos or send them online, or you can drain some fans.