Although Li Jinguo hasn't been in the e-commerce industry for a long time, at least at this stage, he still knows something about e-commerce. Many people think that the operation strategy and promotion method of e-commerce are the same, which is wrong.
Wrong, Li Jinguo thinks this can only be interlinked. How should we know this? Next, I will reveal the answer.
Now many industries are doing e-commerce industry, such as medical industry, education industry, building materials industry, machinery industry, shopping malls and so on. Many people think that their operation and promotion are similar, and Li Jinguo is here.
Let's just say it's all wet. Every industry has its own series of operating systems. Are they in contact? The answer is not necessarily. Plan according to your own operation plan, mainly including website theme, ultimate goal and operation strategy.
Introduction, promotion methods, etc.
It is precisely because the theme and goals of each industry are different. At this time, SEO optimization will work out a series of specific operation plans according to its own industry characteristics. Many of them may still be confusing here, so I will explain them with specific industries.
Everyone in the medical industry is not very strange. Coupled with the special situation in China, these private enterprises were born. As far as I know, private medical care is very popular in recent years, and its income,
From medical advertising revenue to 30%, it is scary to see this data. Coupled with the recent crackdown on news source, what should we do at this time? In fact, the medical industry should not only advertise, but also pay attention to Excellence.
To be exact, an optimization expert can bring you good benefits. To optimize a website, we should optimize it from both inside and outside the website, which contains a large number of long-tail keywords, and these long-tail keywords are still aimed at user groups.
Relatively strong, which means that the conversion rate will be high, which is different from advertising. At this time, the benefit is much worse than that of optimization, and the flow and conversion rate will be greatly increased after natural optimization. It should be known by now that medical surgery should
How to do it mainly includes fine addition, natural optimization and popularization. , but also combined with integrated marketing, which is still very important for everyone.
However, many people don't know much about medical care. What everyone is familiar with is the optimization of the education industry and the recruitment of local talents. Li Jinguo further introduced local talent recruitment websites, like these talent recruitment websites, which not only
It is to provide talent information, at the same time, to provide enterprises with appropriate talent information, and to provide talents information that enterprises need in the near future in time, so that talents and enterprise information can be transmitted to each other in time.
Operation strategy: How to build a well-known local talent information website in a short time? First, you should let the candidates know that your website provides them with employment information, on the other hand, you should also let the enterprises know about this platform.
Collecting talent information is still very helpful for your own enterprise, which can help enterprises find the right talents to be qualified for the right positions in a short time. At this time, many people will think of TV programs recruited in China in recent years. Why do they do this?
The main talent information websites provide good information in this respect, as long as you can solve the main problems.
Promotion mode: Because different cities have different awareness of website recruitment, the talents in first-tier cities are relatively clear, but there are still a large number of people who don't know through which channels to find jobs. At this point, we
We should adopt different methods. For first-tier cities, it can be done through integrated marketing, such as email marketing, search engine optimization, network marketing and so on. For second-and third-tier cities, online promotion and offline activities can be adopted.
First combine and compare: WeChat marketing is good for brand promotion, and then it is possible to use word-of-mouth marketing.