——The following information comes from Shanghai Daohe Design

In today’s rapid development of science and technology, the role of printing, photography, design and image transmission is becoming more and more important. This kind of non-verbal The development of transmission has a competitive power to compete with language transmission. Logo is one of the unique transmission methods. When people see smoke rising, they think of fire below. Smoke is a natural sign of fire. In an era when communications were underdeveloped, people used smoke (wolf smoke) as a special means to transmit information related to the meaning of fire (such as emergency, emergency, alarm, etc.). This artificial "smoke" is both a signal and a sign. It rises high, spreads slowly, has a vivid image, and has distinctive features that people can see quickly from a long distance. The speed and effect of this non-verbal transmission were beyond the reach of verbal and written transmission at that time. Today, although the means of language and text transmission have been very developed, intuitive transmission methods such as signs, which are clear to the public at a glance, have quick effects, and are not bound by the languages ????of different ethnic groups and countries, are more suitable for the needs of the ever-accelerating pace of life. The special function is still irreplaceable by any transmission method. A sign is a mark that indicates the characteristics of something. It uses simple, obvious and easily identifiable objects, graphics or text symbols as intuitive language. In addition to marking something and replacing something, it also has the function of expressing meaning, emotion and instructing actions. Logos, as a special way of intuitive connection between human beings, are not only ubiquitous in social activities and production activities, but also serve the fundamental interests of the country, social groups and even individuals. It is increasingly showing its extremely important and unique functions. For example, the national flag and national emblem, as symbols of a country's image, have special meanings that are difficult to express accurately in any language or text. Public place signs, traffic signs, safety signs, operating signs, etc., have an intuitive and quick effect in guiding people to carry out orderly and normal activities and ensuring the safety of life and property. Special signs such as trademarks, store logos, and factory logos have great practical value and legal protection for developing the economy, creating economic benefits, and safeguarding the rights and interests of enterprises and consumers. Almost all major domestic and foreign events, conferences, sports games, postal transportation, finance and trade, institutions, groups and individuals (stamps, signatures) all have signs that indicate their own characteristics. These signs play a role in communication, exchange and publicity from various angles. , promote the progress of social economy, politics, science and technology, and culture, and protect their respective rights and interests. As international exchanges become more and more frequent, the characteristics of logos, such as being intuitive, vivid, and not subject to language and text barriers, are extremely conducive to international communication and application. Therefore, international logos have been rapidly promoted and developed, becoming one of the most effective means of visual transmission. , becoming an intuitive communication tool for human beings.

——Daohe Design