The symbol of JD.COM is a metal dog named Joey. According to the official explanation of JD.COM Mall, the metal dog mascot is famous for its loyalty to its owner, honesty and fast running speed.

On March 20 13, JD.COM officially changed the domain name of JD.COM Mall to JD.COM. In addition, the official name of JD.COM Mall was shortened to JD.COM Mall, which is blue "JD". COM Mall was updated to a metal dog named Joy, which is the official symbol and mascot of JD.COM Mall.

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On March 20 13, JD.COM officially changed the domain name of JD.COM Mall to JD.COM. In addition, the official name of JD.COM Mall was shortened to JD.COM Mall, and the blue JD.COM Mall was updated to a metal dog named Joy, which is the official symbol and mascot of JD.COM Mall.

The official explanation of the Golden Dog mascot in JD.COM Mall is: loyalty to the owner, honest conduct and fast running speed. This change also triggered a cat-and-dog war between Tmall and JD.COM.

20 17 August, JD.COM changed its brand image and launched a new logo for the first time since 20 13. The new logo is flatter, rounder and cuter than Joy, a golden dog.