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How to identify whether it is genuine Sony LCD TV?
Sony, every machine, can be found in Sony official website. Compare the SN code on the box with the SN code on the fuselage. Are they the same? If it's different, it's definitely not genuine. Then log in to official website and enter the SN code in the after-sales service office for inquiry.

Generally speaking, it is not recommended to buy home appliances online. If you really want to buy it online, you can go to JD.COM Mall to buy it. Because they are all run by JD.COM himself.