Greenwood, the Greenwood International Trade Center in Moscow, is an international trade center project invested and constructed by the European Business Development and Investment Management Center of China Chengtong Group in the Moscow State of the Russian Federation. It will provide Chinese goods A safe, standardized, image-like and high-grade business place will improve the level and level of Chinese businessmen and companies doing business in Russia, and enhance the level of Sino-Russian trade. After the project is put into operation, it is expected to drive at least more than 8 billion US dollars in exports of China's light industrial and textile products to Russia every year. The International Trade Center project is in line with the Russian Federation's policy of attracting foreign investment and the Chinese government's policy of encouraging enterprises to "go global" to build international marketing networks. Therefore, it has received encouragement and support from the Chinese and Russian governments. On September 11, 2008, more than 6,000 containers of goods from China were seized from eight warehouses in Moscow. On June 29, 2009, the Cherkizovsky Market was closed. The "gray" customs clearance and "big market" sales trade model that Chinese businessmen in Russia had been engaged in for more than 20 years suffered a fundamental impact. As the Russian government severely cracks down on smuggling, bribery and other corruption phenomena, as well as Russia's accession to the WTO, Chinese businessmen must follow the path of formal and legal operations if they want to continue to survive and achieve rapid development in Russia.
After the closure of the "Qie" market, some existing markets in Moscow are still operated in the form of "big markets". Chinese businessmen operating there are still following the old path of gray customs clearance, gray identity, and gray sales. This It is destined that Chinese businessmen will not be able to escape the fate of having their goods seized and confiscated, their business premises banned, and their illegal status being deported.
In order to guide Chinese businessmen out of the vicious market cycle, maintain the market share and customer base of Chinese businessmen that have been operating in Russia for more than 20 years, and keep the Sino-Russian trade volume from decreasing, China Chengtong Group decided to support its European business development investment management The center invests in the construction of an international trade center project in Moscow Oblast of the Russian Federation.
The International Trade Center project is in line with the Russian Federation’s policy of attracting foreign investment and the Chinese government’s policy of encouraging enterprises to “go global” to build international marketing networks. Therefore, it has received encouragement and support from the Chinese and Russian governments. Investment unit - China Chengtong Holding Group
China Chengtong Holding Group Co., Ltd. is a large enterprise group supervised by the State-owned Assets Supervision and Administration Commission of the State Council. In 2009, its total assets were more than 32 billion yuan. The main business is asset management, modern logistics, comprehensive trade and packaging paper industry. Chengtong Group is one of the first batch of central enterprises piloted by the State-owned Assets Supervision and Administration Commission to establish and improve the board of directors of wholly state-owned companies and pilot enterprises for state-owned assets management companies. Ranked 187th among China's Top 500 Enterprises in 2009, 62nd among China's Top 500 Service Enterprises in 2009, and 3rd among China's Logistics, Warehousing, Transportation and Distribution Services in 2008. Chengtong Group currently has more than 100 subsidiaries across the country, including four listed companies. Chengtong Group has the largest and most widely distributed logistics distribution, container transportation and metal distribution network integrating warehousing, distribution and information in China, and has comprehensive service capabilities in supply chain management. The warehouse covers a total area of ??13 million square meters, with 129 dedicated railway lines and a total length of 114 kilometers. Chengtong Group has the world's most advanced production capabilities for mid- to high-end paper products and is currently the largest supplier of liquid packaging paper in China. Chengtong Group is focusing on developing advantageous businesses and further expanding the capital market.
European Business Development Investment Management Center is a wholly-owned subsidiary of Chengtong Group. It has more than 10 years of rich experience in investing in the commercial field in the Russian Federation. It has successfully invested and built the Moscow China Friendship Mall, Projects such as China Friendship Customs Bonded Warehouse in Moscow, Boyou Warehousing and Logistics Center, and the Greenwood International Trade Center project currently under full development are currently China's largest commercial investment project in the Russian Federation.
European Business Investment Development Management Center is the president unit of Russia-China Chamber of Commerce, the only chamber of commerce with an official background with more than 4,000 members. The General Chamber of Commerce was established in Russia on April 15, 2006. It is the first Chinese self-regulatory organization approved by the Ministry of Commerce of China and legally registered with the Ministry of Justice of the Russian Federation. Its purpose and mission is to strengthen exchanges and cooperation among Chinese-funded enterprises across Russia, provide members with various policy information, business consulting and legal services, strengthen communication between Chinese-funded enterprises and Russian government departments and the business community, and reflect the wishes and requirements of members. , safeguard the legitimate rights and interests of members, and promote the development of Sino-Russian economic and trade relations. At present, the General Chamber of Commerce has one president unit, three vice-president units, 12 executive director units, and more than 4,000 ordinary members.
After its establishment, the General Chamber of Commerce established stable ties with relevant federal departments and the Moscow City Government, laying the most important foundation for better protecting the legitimate rights and interests of its members. The General Chamber of Commerce takes communication, liaison, information consultation, and emergency relief as its service purposes. It implements the strategy of sharing information resources internally, strengthening communication between enterprises, and expanding the influence of Chinese-funded enterprises externally, so that its members can better integrate into Russia. Social and economic life, survival and development. Chinese-funded enterprises and Chinese businessmen in Russia are very different from other countries. At the same time, there are still many risks involved in investing in Russia. Therefore, the General Chamber of Commerce regards helping members operate in compliance with the law as a major matter and has done a lot of work. The General Chamber of Commerce operates in a low-key manner and actively serves. While grasping the policy and clarifying the direction; conducting market research, providing guidance and services to Chinese businessmen and Chinese-funded enterprises in investment and trade, and extending assistance to some Chinese and Russian businessmen who encountered difficulties in business after the policy changes in Russia. hand. In particular, a lot of work was done in the two years before and after the closure of the Cherkizovsky Market to provide humanitarian assistance to Chinese businessmen in dire straits and to protect the personal and legal property safety of Chinese businessmen to the greatest extent possible. Since its establishment, the Russia-China Chamber of Commerce has enjoyed high prestige and credibility in the Russian and Chinese business circles and Russian government agencies. The International Trade Center project retains its original name and is called "Moscow Greenwood International Trade Center". This will be China's largest, highest-grade, and most comprehensive trading platform for Chinese brand commodities in the Russian Federation and Eastern Europe. The goods wholesale traded on site are mainly light textile products, and the brand promotion is mainly electromechanical products. Chinese-funded enterprises in Russia will set up offices, exhibitions and after-sales service centers here, similar to the functions of corporate headquarters bases. Enterprises entering the park implement corporate management. The trade center has an independent sample showroom, negotiation room, office and turnover warehouse for wholesale for each enterprise, and provides professional translation, legal, financial, customs, logistics and other consulting services. At the same time, the Russian Federation’s quality inspection, customs, and immigration departments will set up offices here. There is also a police station.
Project Positioning
Greenwood International Trade Center will simultaneously cultivate high-quality Chinese foreign trade talents, use advanced marketing methods to increase the market share of Chinese goods in the Russian Federation, and position itself as a high-quality Chinese The commodity wholesale center plays the functions of commodity circulation, display and promotion, functional services, investment promotion and other functions.
Investment targets
The investment targets are Chinese businessmen and Chinese-funded enterprises in Russia, enterprises in China interested in exploring the Russian Federation market, and enterprises in the Russian Federation and other countries that sell Chinese goods in Moscow.
Business mode
The business mode is factory direct sales, agent distribution, and Russian Federation company distribution.
Construction Goals
We plan to build Greenwood into a unique modern international trade center in the Russian Federation with unified planning, unified management, professional security system, and independent infrastructure. 99% of the products here will be Chinese, but there will be no "Chinatown" or "Chinatown" and a large number of Russian citizens will be hired to work. Chinese will be the bosses and manage the core business.
Greenwood’s business center will have the China-Russia Business Club organizing international commodity circulation forums, seminars, training sessions and roundtables, identification of investment projects, and promotion of new products.
Commodity Requirements
Greenwood International Trade Center will become a model of wholesale trading at the international level. There will be a wholesale trading exhibition hall in the center. Basic commodity requirements: high quality, high competitiveness, There are brands; they will be divided according to product types (clothing, shoes, fabrics, furniture, lamps, mechanical and electrical products, etc.). After the closure of Cherkizovsky Market, more than a dozen markets appeared near Moscow's Grand Ring overnight. However, with the tightening of the Russian Federation's immigration policy and the Russian government's severe crackdown on smuggling and corruption, many markets have shrunk to varying degrees. At present, the markets where Chinese people gather are mainly the Lyublino Market and the Sadavot Flower and Bird Gardening Market located in the southeastern district of Moscow.
Of course we also know that the big market in Moscow is still competing with us for customers, and the gray customs are still going on, which has a greater impact on the wholesale price of our goods, but Greenwood International Trade Center is uniquely endowed Hardware and "one-stop" service software facilities will be our decisive factor in the competition.
Not only that, our advantages mainly include more than ten years of business experience in the Russian Federation and the integrity established in the hearts of consumers in the Russian Federation. Friendship Mall has been based on sincerity for more than ten years and has made a large number of customers.
These resources are very valuable for extending our industrial chain from retail to wholesale. At the same time, we have a basic team that is relatively familiar with the business of the wholesale market in the Russian Federation and has certain professional knowledge. This is also the basis of our international trade center management team. For more than ten years, we have set an example of integrity for Chinese enterprises in the Russian Federation. We have accumulated government resources and customer resources. Most of the Chinese businessmen and Chinese-funded enterprises in Russia are members of the Chinese Chamber of Commerce in the Russian Federation. They Trust us, which gives us confidence, and "confidence" has become our advantage, so we can win in the fierce competition in the Russian Federation market. 1. In order to eliminate the pain left in the hearts of Russian people in the post-big market period, investing in and building a modern Chinese commodity wholesale trading center in Russia is of special significance.
Just as Russians view the Chinese with the shadow of "cutting" the market, it will be Greenwood's very important responsibility to eliminate Russians' complaints about Chinese goods and Chinese businessmen and eliminate the shadow in the hearts of Russians. . Preparing the international trade center will be an important measure to change the concept of Chinese businessmen, create new Chinese foreign trade talents, and adjust the structure of businessmen working in Russia.
From the strategic perspective of Sino-Russian economic and trade relations, the significance of Greenwood International Trade Center goes beyond the scope of a project of an enterprise. It will play a very good role in strengthening the strategic cooperative partnership between the two countries. The establishment of such a center for Chinese branded goods in the Russian Federation will help change Sino-Russian economic and trade relations, reestablish the image of Chinese goods and businessmen, and even establish the image of China in the hearts of the people of the Russian Federation. It will give the Chinese government a starting point to speak in Russia. will have far-reaching significance.
In view of the fatal shortcomings of the Russian market, in order to expand the space for the development and improvement of China-Russia import and export, we have established the standard setting power, channel control power, and commodity trade between China and Russia by building the Greenwood International Trade Center. Pricing power, thus being able to grasp the rules and operations of trade between the two countries. The closure of the "cut" market has provided Chinese companies with such opportunities. By participating in the rules and operations of commodity sales in the Russian Federation, we can firmly stabilize the market share of Chinese commodities in the Russian Federation and enhance the Russian market's dependence on Chinese commodities. We are also willing to use the Greenwood International Trade Center to build a powerful enterprise in China's cross-border marketing, establish a multinational company with Chinese capital, integrate Chinese goods into the global trading system through the Russian Federation, and break into the international trade value chain of goods. high-end field. Starting from changing the trade mode between China and Russia, developing brand strategy by improving quality, and proposing a new strategy for the development of Sino-Russian foreign trade.
2. The International Trade Center project will serve as a model for China to implement the "going global" model of the wholesale market and will play a substantial role in regulating trade between the two countries. All 20 hectares of land belonging to Greenwood Business Park have been purchased and are permanently owned by Chinese state-owned enterprises. This has special significance for the development of Chinese enterprises in Russia. We need to use more energy and financial resources to help Chinese businessmen transform and upgrade and help enterprises develop Russian federal market to enhance the quality and grade of Sino-Russian economic and trade relations.
3. The international trade center will greatly boost China’s exports to Russia.
If it is calculated that more than 2,000 Chinese companies will operate in the park, if it operates well, it can carry a share of 20 billion U.S. dollars in China’s exports to Russia. Not only that, a Chinese brand promotion center will also be built here. Low quality is the weakness of China's exports to Russia. Russia has seized this opportunity and strictly inspected products from China. Greenwood is a transparent platform. We will facilitate the direct connection between the General Administration of Quality Supervision, Inspection and Quarantine of China and the quality inspection department of the Russian Federation. At the same time, we will establish special export bases to Russia in Tianjin and Beijing, clarify the standards for Chinese goods exported to Russia and strictly implement them, strictly check the quality of goods exported to Russia, and prohibit the export of goods with substandard quality. Good quality goods will be Using a green channel as a direct train to enter large-scale terminal platforms such as Greenwood International Trade Center will fundamentally solve the quality problem of large quantities of Chinese goods and enable high-quality Chinese goods to be continuously imported into the Russian federal market.