Volkswagen’s brands:~~~~~~~~~~~~~~~~~~~~

Audi (AUDI) was founded in 1932. It was formed by a combination of four companies: DKF, Audi, Horch and Wanderer (these companies were once manufacturers of bicycles, motorcycles and passenger cars). At that time, it was named United Automobile Company. It was officially named Audi AG on January 1, 1958. Today it is the largest subsidiary of Volkswagen. The graphic trademark uses a pattern of four connected circles, which metaphorically represents the union of four companies. It means that the four brothers are holding hands and working vigorously to create great achievements, which fully embodies the atmosphere of "unity is strength". These four identical, closely interlocking rings symbolize the kind of close relationship of equality, mutual benefit, collaboration and the enterprising professionalism that company members yearn for. "Audi" is the word trademark of Audi cars, usually marked on the rear or both sides of the car body.

Founded in 1937, Volkswagen is Germany's largest automobile production group, ranking fifth in the world in automobile production. The Volkswagen Group includes Volkswagen and Audi in Germany and seven subsidiaries in the United States, Mexico, Brazil, Argentina, and South Africa. Because Volkswagen models could not meet Americans' needs for large space, resulting in sluggish sales, the subsidiary in the United States was later cancelled, and even the equipment was sold to my country's No. 1 Automobile Manufacturing Plant to continue producing the Golf Jetta. The product that made Volkswagen famous was the "Beetle" sedan (designed by Porsche), of which 20 million units were produced in the early 1980s. It launched Volkswagen's first high-speed train, followed closely by POLO, Golf, Audi, Passat, Santana, etc., which were also sold all over the world.

AA-class cars, POLO

A-class cars, Jetta, Bora, Sagitar, Golf, Beetle (different years)

B-class cars, Santana , Passat, Magotan (different eras)

C-class car, Volkswagen's C-class car is realized by Audi, that is, the Audi A6

D-class car, Volkswagen

MPV, Volkswagen Touran

SUV, Volkswagen

D-class cars are the most advanced, descending to AA-class cars

The classification standards for each class of cars are Determined by the platform (assembly line) on which it is manufactured, each level has a different platform. For example, D-class cars were born on the D-class platform.

Add the price: (unit: 10,000 yuan)

AA-class car, 5-10

A-class car, 10-20

C-class car, 25-35

D-class car, above 40

MPV, 20-25

p>

SUV, above 25%

Among them, the Magotan will be made in China, estimated to be 26-35, which will be worse than the Crown. The Beetle, Phaeton and Touareg are imported, and their prices are much higher than the above table. The rest are already Assembled domestically, it is basically consistent with the above table.

On May 28, 1937, Ferdinand Porsche founded Volkswagen Development Company with the support of Mercedes-Benz. In September of the same year, it was changed to Volkswagen AG. Volkswagen is Germany's largest and youngest automobile company. It is an international group company headquartered in Walsburg. Volkswagen's German word "Volkswagenwerk" means a car used by the public; the graphic trademark is a superposition of the two letters V and W in the German word "Volkswagenwerk" and is embedded in a large circle, and then the entire trademark is embedded in the engine heat sink. in the middle of the grille on the front of the appliance. The graphic trademark is shaped like three "V" characters, like a V shape made with the middle finger and index finger, which means that Volkswagen and its products "must win-must win-must win". The word mark is marked on the trunk lid at the rear of the car to indicate the name of the car. Volkswagen's trademark is simple, distinctive, attractive and unforgettable.

The Bentley logo is a soaring eagle, with the initial "B" of the company's name on the eagle's belly, symbolizing Bentley's ever-growing career. It is a high-end brand that is on the statistical starting line with Rolls-Royce.

Bugatti is an immortal name in the car world. It has always been admired by car fans for its avant-garde design and extraordinary performance. Bugatti was famous even before World War II. With the end of World War II, Bugatti also quietly The land disappeared for a long time. It was not until 1990 that the Bugatti EB110 returned to the scene and re-entered the ranks of super sports cars. The EB110 is the first car produced under the Bugatti name in forty years. In 1993, the depot made full use of the fine tradition of "less but better" and developed the EB112, which combines classic flavor with advanced technology, and its performance is even better than the EB110. Ettore Bugatti founded the Bugatti Automobile Company under his surname, and wrote his surname in large letters on the car logo, surrounded by bearing balls, and with a red background, hoping that the company could Never stop spinning.

The Spanish SEAT car factory was established in 1950. After ending its nearly 30-year cooperative relationship with FIAT, it signed a technical and commercial agreement with VW and was later acquired by the VW car factory. SEAT car factory mainly produces RVs, small cars, SUVs and commercial vehicles. After transforming from a Spanish brand to one of the three major brands in the VW system, it has now become the main manufacturing plant in the VW Group's production system. For example, SEAT Rosa is produced in Germany, S5 is produced in Belgium, and VW's Polo Classic is produced in Spain. Share important parts such as engines and dashboards with each other.

Lamborghini (LAMBORGHINI) is a Lamborghini Automobile Company founded by Frucio Lamborghini in Modena, Italy in 1962 to mainly produce racing cars. In 1987, it merged with Chrysler Corporation.

Lamborghini is the only car company in the Eastern Hemisphere that produces super sports cars. It was purchased by an Indonesian consortium from Lamborghini Automobile Company in 1993. The company was founded by the famous racing driver Lamborghini. At any time, Lamborghini has always adhered to the principle of launching only the best sports cars. The logo of Lamborghini Automobile Company is a bullfight full of power and attacking the opponent. This seems to be related to It is consistent with the characteristics of Lamborghini's high-horsepower high-speed sports car. It is said that this logo also reflects the founder Lamborghini's bull-fighting temperament.

The meaning of the "Skoda" trademark is: the huge ring symbolizes Skoda's impeccable products for the world; the bird's wings symbolize the technological progress of products sold all over the world; the arrow flying to the right, It symbolizes advanced craftsmanship; the vermilion color in the outer ring symbolizes Skoda's more than 100 years of tradition; the green paved in the center expresses the Skoda people's emphasis on resource recycling and environmental protection. The cinnamon twig leaf at the bottom of the trademark of the Skoda Fresia brand car currently produced represents victory. In addition, there is a legend about the "Skoda" trademark: It is said that the manager of the factory brought back an Indian servant from America. This man was very diligent and had a beautiful face, so his face was chosen as the trademark, which is now Skoda arrow-shaped logo.

The following is the history of Volkswagen~~~~~~~~~~~~~:

When the automobile first appeared, it mainly served the upper class: Two The German inventors Gottlieb Daimler and Karl Benz were recognized as skilled automotive craftsmen, but in the early years of the automobile only the wealthy could afford such novel and complex products. And it requires a driver to drive and maintain it. No one at the time realized that a beautiful, mechanical marvel like this would fundamentally change the world, and no one gave its unique maneuverability an entirely new meaning. The Germans can claim to have invented the automobile as we know it. The French added a national flavor to the mix (and incidentally invented automobile racing), but it was the Americans who confirmed the car's place in society as a whole. Henry Ford built a car that anyone could drive anywhere at any time (and come and go freely). Soon the concept of the "people's car" began to spread, and politicians and business people embraced the concept. As for the Germans, until the 1920s they still believed that the United States' actions were for industrial and political interests. Even in the 1920s, many German industrialists still firmly believed that public cars would be the real "civilian cars" in the coming years. In any case, the devastation after World War I and the ensuing world economic crisis made any attempt to make cars affordable for ordinary people was aborted.

In 1932 the German government, led by von Papen, took steps to reduce taxes on driving cars in order to reduce the cost of owning a car and stimulate car sales. Then on January 30, 1933, Hitler came to power and established a state-first government. He wanted to make the concept of the "civilian car" his own argument. This is an excellent time for Ferdinand Porsche to enter this field. In 1930, Porsche resigned from Daimler-Benz AC. After leaving the company with the three-pointed star trademark, Porsche became a director of Steyr-Werke. When the company was merged into Austro-Daimler, he Give up this position. On December 1, 1930, Porsche took the bold step of opening his own "engine, land vehicle, aviation and naval vehicle design office". For him who was always looking for new projects, it was obvious that Hitler The development of "civilian cars" was ordered to show interest, since it was profitable in the long term. Therefore, on January 17, 1934, Porsche proposed a proposal to design a German civilian car within 12 months, which would be reviewed by a "committee of official and private experts". For Porsche, this was the equivalent of making a big bet in a poker game, but he did it and won.

In early 1937, a study on site selection also began. According to the requirements, the factory must be located in the center of Germany, with good access and transportation lines and sufficient space. This is not only for the factory itself but also for the planning and development of a brand new city. Hitler and Porsche All believe this is very important in attracting workers to the project. In the summer of 1937, a suitable factory site was discovered by chance. There was a lot of pressure to decide on a site, but despite the excellent infrastructure of many candidates, the final decision favored Fallersleben. This meant abandoning the original promise made to the "Führer" that the factory would be completed and put into operation that summer. The foundation stone of the factory was laid on May 26, 1938. A huge stone staircase that resembled a car model was officially marked with the words "kraft durch freude" (translated as from power to steering wheel). At the ceremony, the audience could see Ferdinand's son Fried Porsche driving a convertible that was about to be mass-produced, with Hitler sitting in the front seat and the elder Porsche sitting in the back.

The Workers' Front hopes to name the new car "kdf-wagen", but the public has already paid attention to this issue and named it "Volkswagen". Interestingly, it was first called the "Beetle" in the New York Times on July 3, 1938. On August 1, 1938, Robert Ley, the head of the new factory organization appointed by the government, announced the "KDF Savings Fund Plan" at the factory workers' meeting: every German, regardless of class, status and property, is eligible to purchase Volkswagen. The minimum savings required to qualify for a car purchase is DM 5 per week. Interested savers should register at the daf or "kraftdurch freude" office. The response to this savings plan was strong. By the end of 1938, more than 270,000 people had signed up and started buying stamps to put on KDF's savings cards.

Problems with organizing sales and the expiring savings plan had no negative impact on the surprisingly rapid growth of the factory. Within a few months the war lines were in place, and the public found, rather strangely, that their interest in the entire project was being compromised. Due to the clamor for war, approximately 3,000 construction workers were transferred from Wolfsburg to the Western Front. This incidentally is a signal that the government neither cares about new factories nor considers the military importance of its future products. If Volkswagen and its branches had indeed been included in this category at that time, they might have faced greater pressure to build its production facilities as quickly as possible.

How can a car factory continue to survive if it does not manufacture cars? The management's approach is to accept almost any kind of task. At the end of 1939, the factory began to manufacture bombs, and later continued to manufacture aircraft fuel tanks, oil tanks, cartridge cases and other lathe transmission parts. Starting in 1941, the Wolfsburg factory also built a production line for the production of J88 aircraft wings. These contracts not only enabled the company to make some profits, but also improved the situation of the factory after the raw materials were obtained. In this way, the factory was gradually built.

The occupation forces also spent the first postwar summer considering the most effective policies for rebuilding the devastated country. The Americans were toying with a radical Morgenthau plan that would transform Germany from then on into an agrarian country. The British, on the other hand, showed little interest in such schemes. The Allies were convinced that the country would have to rebuild quickly and deal with the refugee problem, but the British realized that turning a country into an agrarian state would make it difficult to establish the kind of power they needed to contain Russia in their own occupied territories. political institutions, while the occupation zone extended to within a few kilometers of Wolfsburg and its factories. They therefore devoted themselves to reviving local industrial activity, of course under tight control, while leaving administrative responsibilities to the civilian occupying authorities. This was clearly due to the inability of the army to manage industry, and secondly to the lack of enthusiasm for it in large numbers of soldiers after six years of war, so it would conflict with their desire to demobilize as quickly as possible if other tasks kept them tied up in foreign countries for too long. It was necessary to find someone who could manage Volkswagen's factories in accordance with the British government's intentions. As a result, a person was found, retired Army Colonel Ivan Hirst. Under the clear instructions of the German Control Commission, he was sent to Wolfsburg to resume the production of reconnaissance vehicles or passenger cars. At that time, there were no plans to sell the first batch of cars to ordinary people. Their sales targets were mainly "occupation forces, local government officials, doctors, police, post offices and other public utility institutions." Hirst and his colleague Radclaffe considered two aspects. Work begins, inventorying production facilities and identifying potential users. An officer's vehicle was specially repaired for use by the British army and painted with British Army khaki paint in front of the 27th Army headquarters for display. The car was four-wheel drive and the military authorities liked it very much and ordered it immediately. The factory's inventory and equipment conditions are not ideal. The hydraulic press used to manufacture the dashboard of the reconnaissance vehicle was already incomplete after being transferred from the ambi-budd company in Berlin, and was damaged in many places. On the other hand, although the hydraulic press and deep drawing tools used for passenger car bodies have some damage, they are basically intact. The hydraulic press workshop was surprisingly spared from the air raids of previous years: it is still open and has a roof. All parties involved are fully aware that if vehicles are to be produced again in Wolfsburg, they can only start with passenger car models.

At this important juncture, another question arises in front of the authorities: how to treat those who honestly bought a lot of savings in order to buy "civilian cars" from the "German Workers' Front" after the war. Stamp of defeated Germany's 336,000 citizens? They had contributed a large amount of money to that organization's treasury, 267 million marks, all of which was paid into his own bank account. However, when the money was found after the war, almost all of it was lost without a trace. trace. Nothing is left except the savings card with many savings stamps in the holder's hand. When the public discovered that the car they had saved so much to buy was actually being produced, they became angry and upset, and began to wonder how they could get a car in exchange for this smoking gun. Nordhoff, a university-educated engineer, accepted the invitation from the authorities and took the leadership position at Wolfsburg on January 1, 1948. His appointment continued until April 12, 1968. After two years as general manager of Wolfsburg, Nordhoff can proudly announce a net profit of 5,006,026.47 marks, not a bad performance for a company that had no intention of selling its products on the free market. beginning.

In addition to the impeccable product quality of its sedans, convertibles and transporters, the company has also implemented the usual price cuts to stimulate sales. nordhoff understands exactly what it takes to keep potential customers’ car purchasing power in difficult times. It was indeed quite difficult for the company at that time, because steel supplies were tight, and because Wolfsburg was still a pure manufacturing base, it was almost impossible to mobilize more workers to supplement its workforce. At that time, 2,000 people were employed there, and there were almost no skilled workers in the entire area. In this case, the average daily production of 673 vehicles has reached the absolute limit of the existing production facilities, so the Supervisory Committee has approved the factory to build a new transport vehicle factory. When this decision was made on January 24, 1955, it was assumed that the factory in Hanover-Stocken would open at the end of the year, but in fact it was not officially completed until March 8, 1956.

There has been speculation for years about whether Volkswagen would make a second model to serve as a second leg alongside the Beetle. Heinrich Nordhoff's answer to these questions was equally stubborn: "The secret of Volkswagen's success is not to seek out a succession of new designs, no matter how dramatic and seductive these may be, but to achieve maturity and perfection through reasonable improvements in even the smallest details." No matter how difficult it is to do. Does anyone actually think that we will abandon a model that has brought us success for many years and has reached the pinnacle of the European automobile industry? "This is not to say that Volkswagen is not always studying various alternatives? model, but for fifteen years the Beetle had sold so well and production capacity had been so fully utilized that there had been no requirement to build a new model at all.

On a summer Monday, the Federal Government of Germany passed a law called "Provisions Governing the Legal Status of Volkswagen GmbH." The purpose of this provision is to allow the government to turn the company into a stock listed company under government control. Volkswagen's shares were the first "people's shares" issued in the history of the then young Federal Republic of Germany. German investors rushed to buy these shares at 350 marks per share, which shows the credibility of the Beetle's success in the market.

In 1957, "Automobile Encyclopedia" declared in the same tone: "Volkswagen's popularity is mainly because it is an honest car. It does not pretend to be. It makes the buyer proud to have such an honest car. No matter how you look at it, Everywhere you look, you can see the symbol of honest design and solid craftsmanship. "The Beetle has undoubtedly performed exceptionally well in occupying the huge market in the United States. However, although the Transporter was a success in Europe, it did not sell so well in the United States. , never reached the goal.

On October 18, the court litigation between the original "Popular Savers" and the company finally came to an end in the form of a settlement between the parties. The reason why this is possible now is because the federal government is the successor of the two original KDF companies in Berlin and has taken responsibility to resolve the outstanding case. The previous leading unit, the Ruhr-Saxony State Government, had no responsibility as it was only responsible for temporary supervision of Volkswagen's assets in accordance with instructions issued by the British military authorities. The persistence of some 80,000 savers finally paid off when, to their delight, the company agreed to send them a check for 100 marks, or, if they were to order a new Beetle, deduct 3,600 marks from their order.

Over the past few years, Volkswagen has become Germany's most valuable company, its export business is booming, and happily, it has made new improvements to the almost perfected Beetle every year.

As time passed, decade after decade, it became clear that a car that could do such an amazing job of ensuring jobs and creating profits would sooner or later be replaced. Volkswagen's models need an update, even if some Wolfsburg die-hards refuse to admit it. It was almost impossible for the company to find a successor to a model that was still selling in large numbers at the time, but Volkswagen realized that it could no longer rest on its past achievements and that new models were urgently needed. The first model to appear in the new product offensive is the Passat, whose technical data are largely derived from the Audi 80. Passat proved for the first time that the building block design theory promoted by Leiding and Kraus had achieved results. In order to ensure that future users can see obvious differences between the two variants of one main model, the famous Italian designer Giorgetto Giugiaro was specially commissioned to design a fastback body for Passat. As expected, the Passat quickly achieved top status in the new car registration charts.

The "Golf" was first launched in 1974, with a 1.5l engine with a power of 51kw (70 horsepower). The public finally saw the long-awaited successor to the Beetle, which was built by Ford in the past. The way Nande Porsche designed it alone is outdated, and now "Golf" is a typical example of modern collective creation. The "Golf" caused a real sensation when it appeared, and by October 27, 1976, one million units had been produced. All in all, the Golf presents a seemingly contradictory blend of "generic looks" and "high quality," with a wide range of powertrain options and the support of the world's largest sales organization.

Volkswagen did not depart from its sacred principles for the Beetle, which was to steadily improve every detail of the design, and slowly but surely, the Golf would take over the role of Germany's "people's car." The Beetle will soon exist only in the collections of its enthusiasts, who still love it wholeheartedly but have to admit that in today's automotive landscape, it is nothing more than a pleasant ancient fossil.

In March 1975, a Polo derivative product with standard equipment but not very complete was launched, with an engine power of 29kw (40 horsepower). The subsequent trade measures were surprising, and Volkswagen went against the norm. , and continued to improve the Polo until it successfully forced the more luxurious Audi 50 to withdraw from the market in July 1978. Audi never recovered from its neglect in the small car market until the launch of its successful model, the new Audi "a3" in 1996.

VW sales fell by 12% in the following year, mainly due to the many problems caused by the oil crisis. However, these severe losses were largely compensated by particularly strong sales of the Golf and Passat, further evidence of VW's reduced reliance on the Beetle. Dealers were first given the opportunity to sell the Polo in 1975, a special lower-standard sister model that was not quite identical to the Audi 50. In the following years, Polo also adopted more powerful engines like the Audi 50.

In Germany, the "Beetle" still had its potential users, but Volkswagen urgently needed to use its production lines to produce other models. So, on January 19, 1978, the last "Beetle" drove off Assembly line in Emton.

In 1979, the "Jetta" appeared, using a fastback body based on the "Golf", and also had two-door and four-door variants. Until August 1983, approximately 7,000 units of the second Jetta variant were produced, which was not a remarkable figure compared with the millions of units of the first-generation "Golf". Still, the Jetta has done its job to carve out a niche in the market and maintain trust among customers who demand a well-fitting luggage compartment or else look elsewhere.

By acquiring Seat and Skoda in 1991, Volkswagen formed a structure compatible with its multi-brand strategy. As Europe's largest automobile manufacturing group, its management rights are decentralized to the boards of independent brands such as Volkswagen, Audi, Seat, Skoda and Volkswagen Commercial Vehicles.

Volkswagen launched the Sharan in 1995. This model is a safe, reliable and affordable utility van. Volkswagen has given Sharan an extremely broad driving vision. This is a brand new trend in the current world automobile industry. Sharan provides a comfortable, safe, wide-view and uninterrupted interior space for 7 people. The car is produced in Portugal by Volkswagen in partnership with Ford Motor Company. It has enough interior space, is extremely flexible, and is environmentally friendly.

Since the acquisition of Bugatti, Lamborghini, Bentley and Rolls-Royce in 1998, Volkswagen's concepts have been incorporated into the production of luxury cars and super sports cars. By participating in the operations of Swedish Scania AB, Volkswagen began to enter the field of heavy trucks. The extensive application of advanced technology proves the company's innovation potential. It has developed the 3-liter Roadbo TDI, which was launched in 1999. It was the world's first car with an average fuel consumption of only 3 liters per 100 kilometers. In the summer of 2000, Volkswagen launched Lubo fsi.

On May 31, 2000, Wolfsburg's "Motor City" was opened to the public, where people can have a deeper and more comprehensive understanding of the Volkswagen Group and its various brands. "Auto City" has welcomed 1 million visitors just five months after its opening.

As the first SUV in Volkswagen's manufacturing history, the Touareg made its first public appearance at the 2002 Paris Auto Show. It undoubtedly carries all Volkswagen's dreams of entering the off-road market. It took 5 years to sharpen the sword. It took 5 years for the Touareg to go from design to development to production to market. In the autumn of the same year, it was first launched in Germany. At that time, the Touareg offered two engines, V6 and V10 diesel versions. The large-scale launch of Touareg has been postponed to 2003, mainly in the European market and North American market.

In 2002, Volkswagen in Germany also developed its first top-end luxury sedan, the Phaeton.

The last factory to produce the Beetle in 2003, the Puebla plant in Mexico, will close the Beetle production line in the summer after more than 50 years of production of the car. In the Beetle's 70-year history, a total of 22 million Beetles were produced at Volkswagen's global factories. These cars were cheap and reliable, but their relatively backward technology caused sales of this car to decline from the late 1970s. Volkswagen will replace the Beetle with the Golf and introduce a modern version of the Beetle in 1998.

The new car uses brand-new technology, but its high price will make it prohibitive for ordinary people.