This advertisement belongs to Guangdong Marubi Biotechnology Co., Ltd., and the product it endorses is Marubi Elastin Eye Cream.

Extended information

The "Advertising Law of the People's Republic of China" was adopted at the 10th meeting of the Standing Committee of the Eighth National People's Congress of the People's Republic of China. Passed on October 27, 1994, it is hereby promulgated and shall come into effect on February 1, 1995.

On the afternoon of April 24, 2015, the third draft of the revised Advertising Law was voted and approved at the 14th meeting of the Standing Committee of the National People’s Congress. A new provision in the voting draft stipulates that those who use the Internet to publish advertisements without clearly indicating a closure sign to ensure one-click closure will be fined not less than 5,000 yuan but not more than 30,000 yuan.

The new advertising law makes it clear that no unit or individual may send advertisements to the person's residence, transportation, etc. without the consent or request of the person concerned, nor may they send advertisements to the person by means of electronic information. Advertisements published in the form of pop-ups and other forms on Internet pages should be clearly marked with a closing sign to ensure one-click closing. Violators will be fined not less than 5,000 yuan but not more than 30,000 yuan.

On the afternoon of April 24, 2015, the Standing Committee of the 12th National People’s Congress voted to pass the newly revised Advertising Law. The new law clarifies that advertisements must not contain false or misleading content, and must not deceive or mislead consumers. It is prohibited to publish tobacco advertisements in mass media or public places; it is prohibited to use advertisements for other goods or services and public service announcements to promote tobacco product names, trademarks, etc.

Reference materials

Advertising Law-Baidu Encyclopedia