What do the tm trademark and r trademark mean?

The tm trademark is the trademark status in the "Trademark Registration Application Acceptance Notice", which means that the trademark application has been submitted but has not been approved or is in the process of approval. The r trademark is a trademark that has been successfully registered, which means that the trademark has obtained qualification protection. Generally speaking, after a trademark is used for a certain period of time, the corporate legal person holder or registrant applies for registration to obtain the prestige and rights of the trademark.

For enterprises, trademark is not only a brand identity, but also a market competition strategy. When operating a trademark, in addition to ensuring trademark recognition and shaping the brand image through strict brand design, the registration and use of the trademark must also be considered to seize as much market share as possible and improve competitiveness. For enterprises, it is recommended to maintain the tm status in the early stage of trademark use to lay the foundation for the later r trademark registration.

In modern business, trademarks have become an important strategic means for enterprise development. For enterprises, it has become a new guiding ideology to constantly adjust trademark strategies, give full play to the role of trademarks, improve their market competitiveness and increase brand value. In the process of trademark registration and operation, in addition to optimizing the design and management of trademarks, it is also necessary to focus on innovation and development, and try to add more elements to the trademark in order to create a better brand image and gain more recognition in the market. Support and recognition.