Trademark, as one of the important intellectual property rights, is the unique spirit and auspiciousness of an enterprise. It is an important strategic resource for the development of the enterprise and the country and a powerful driving force for the development of the market economy. According to big data statistics, from 2008 to the present, with the large demand for trademarks, my country's trademark clinker has been growing at a rapid rate of 20% to 30% per year. By 2017 As of this year, my country's national trademark inventory has reached more than 18 million pieces, but the idle trademark rate is as high as 50%. The reasons are nothing more than the following:

1. Trademark investors hoard a large number of trademarks;

2. Some companies’ defensive trademark layout to prevent other companies from infringing;

3. A large number of idle trademarks are registered by business owners after seeing others register them.

According to statistics, the inventory of unowned trademarks on the market is about 6 million pieces, and it is increasing at a rate of 250,000 pieces every year. About 60 billion worth of assets are sunk in the market. under. If trademark transactions are not carried out in a timely manner, the losses will still be inestimable.

The value of trademarks is obvious, and the waste of trademark resources also makes people feel that it is a waste of resources. You must know that many corporate trademarks that business owners have worked hard to come up with often fail to pass the review. The value of trademark transfer can also be fully reflected in this situation. Trademark transfer is not just a simple item or copyright transaction. Its emergence can actually be said to be a kind of balance from the market itself. It can better Let idle trademarks be reused, saving resources while also trying to recover losses.