Article 22 of Chapter 3 of the "Regulations on the Implementation of the Trademark Law of the People's Republic of China" (revised in 2014) stipulates: "The Trademark Office shall reject an application for trademark registration on some designated goods. , the applicant can divide the preliminary application in the application into another application, and the divided application will retain the filing date of the original application. "

Trademark division does not involve the design or text of the trademark. Split, but to split the goods or service categories originally designated for use by the trademark, retain the goods or service categories that have been approved by the Trademark Office, and remove those that have failed. The name and graphics of the trademark remain unchanged.

Facing the risk of registration failure due to partial rejection of the trademark, it is wise and rational for the applicant to choose to apply for trademark division. This can minimize the time cost of applying for registered trademark and save the partially rejected trademark. trademark.