Farmacia brand introduction

Farmacia (Farmacia) appeared in Italy as early as 1876. Word-of-mouth communication is its belief, and maximizing youth is Farmacia's culture. Consider your customers' word-of-mouth as your best advertisement. Thanks to the reputation of consumers, Farmacia has appeared in more and more places. In Farmacia, consumers can choose with confidence and trust the quality of various skin care products and cosmeceuticals. Similarly, Farmacia also has a strong sense of social responsibility. It comes from society and then returns to society. Farmacia is full of the spirit of humanistic care from the heart. It strives to become the first brand of Chinese cosmetics stores, which has also been achieved in China. Ownership of Trademarks.

Brand Introduction

In today's fast-paced era, people often rush between work and study, greatly neglecting life and self-care. The pressure of work and study leaves them no time to choose products that truly suit them, and the products in Farmacia are formulated for all types of people. Farmacia is committed to spreading youthful vitality. No matter what age you are, youth is always the most energetic. Youthful vitality is not defined by age, but by mentality. Young girls, career elites, and stay-at-home mothers are all people with youth. As long as your mentality is youthful, you will always have youth. Farmacia hopes to infect women who are tired of running in society by spreading youthful vitality, allowing them to rediscover themselves and their youth. In this fast-paced era, they can find their youth and their youthful vitality.

Market Background

The Explosion of the Beauty Market

In 2018, my country’s cosmetics market exceeded 400 billion yuan, with a growth rate of 13.5%, ranking first in the world ;

On the day of "Double 11" in 2019, the sales of beauty products across the entire network exceeded 5.3 billion. In 1 hour and 24 minutes, Tmall beauty sales exceeded last year's full-day record.

Li Jiaqi’s story has promoted the development of China’s cosmetics industry and provided a very reliable foundation for modern cosmetics stores, making people more willing to make themselves beautiful and more willing to use makeup to do this. Technology makes you more perfect.

This "beautiful power" is also sweeping through shopping mall channels. According to the monitoring of Winshang Big Data, in the first half of the year, among typical shopping malls in 20 key cities across the country, the proportion of newly opened stores in the beauty industry was higher than the proportion of newly closed stores, indicating an upward trend.

Data statistics sample range: Beijing, Shanghai, Guangzhou, Shenzhen, Hangzhou, Wenzhou, Chongqing, Qingdao, Hefei, Nanjing, Suzhou, Fuzhou, Guiyang, Tianjin, Wuhan, Chengdu, Xi'an, Zhengzhou, Kunming, Shopping malls with a commercial area of ??50,000 square meters or more in 20 cities in Xiamen, excluding independent department stores and outlets.

On one side, big international brands such as YSL and TOM FORD have successively set their sights on overseas expansion in the Chinese market. On the other side, domestic brands such as Marie Dalgar and Perfect Diary have suddenly emerged. Domestic and foreign beauty brands have chosen shopping malls as their key expansion channels to enhance brand awareness and reach their target customer groups. This provides a colorful development platform for makeup collection stores and enriches the sales products of makeup collection stores. .

According to the latest market survey, big international brands are also embracing the younger market. For example, Guerlain has adjusted its target audience from 28-38 years old to 22-28 years old, and former "lady brands" such as Estee Lauder and SK2 "They have signed contracts with post-90s traffic stars one after another. Of course, their products are also trending towards younger people...

Farmacia's target is everyone who loves beauty. By keeping up with the times, everyone can Everyone feels the power of youth at Farmacia, not only through products, Farmacia will hold regular member meetings, formulate regular customer feedback activities based on the members' ages and hobbies, and organize party, BBQ and other activities to bring youth into life. Let everyone feel the vitality of youth, age is no longer a constraint, it is just a number.

How to protect consumers?

The products in Farmacia stores have been screened layer by layer. From the perspective of consumption, we ensure that you can buy the best products at the lowest cost.

Each product must have a product certificate, and we must resolutely resist counterfeit, inferior and other products that endanger the health and rights of consumers. From the perspective of fundamental interests, we should protect the rights of consumers to the greatest extent. Farmacia aims to protect every Farmacia customer, hoping to keep them always positive, optimistic, youthful and confident in themselves, which is extremely important in this era of widespread stress. Therefore, Farmacia's products will focus on youth products, protecting youth, recalling youth, and reviving youth. This is Farmacia's consumption philosophy.

Future expectations

Farmacia promotes the healthy development of the industry and has reached official in-depth cooperation with more than 30 well-known cosmetics brands from different countries or regions around the world to ensure that all its products are of the highest quality. Choose high-quality authentic products.

Farmacia currently has multiple partners, including L'Oreal Group, Shiseido Group, UNNY, Mamadi, KISS ME, CANMAKE, I'MEME, Missha, Wet n Wild, PHYSICIANS FORMULA, Mistine, Juduo, Zise, Kating and other brands have taken the lead among the core cosmetics brands in the same industry. In the future, Farmacia's turnover will exceed 7 billion yuan.

Base makeup, eye shadow, lipstick, blush, nails...every beauty-loving woman aged 14-35 cannot refuse.

Advancing with the Times

Nowadays, under the leadership of e-commerce, various industries have moved to the Internet. Farmacia also hopes to bring youth culture to the Internet through It is spread more widely, not only through live broadcasts, through the use of apps, mini programs and other software, but also through offline events, inviting skin care experts to have face-to-face communication with customers, and is committed to making every Farmacia user have the same A youthful and energetic person with a positive attitude. In addition, Farmacia has a unique in-store internet celebrity check-in and selfie area to cater to the new consumption trend of the new generation of customers who "love freshness and check-in". Since its launch on the market, it has been labeled as "good-looking" and has become popular. “Internet celebrities” across all channels. Check in at the store.

In the store live broadcast room, beauty experts use this method to replace the forced creation of "Internet celebrities".