With the continuous development of independent brands as a whole and the continued growth in sales, many first- and second-tier independent brands have begun to shift their attention to higher-level high-end brands after achieving relatively good results in sales. Because independent brands have also clearly realized that relying on the current brand influence to support more and higher-priced products may cause brand weakness, so they must launch so-called high-end brands, and the brand's style has improved. , it is possible to better support higher-priced products. Judging from the current situation, Geely and Great Wall have launched high-end brands Lynk & Co and WEY, and Changan's "Gravity" series may also become its high-end series. Among second-tier brands, Chery launches so-called high-end brands every now and then, such as Qoros before. But now, all Chery’s high-end dreams are focused on the Xingtu brand.

However, as one of the representative brands of domestic self-owned brand performance vehicles, BYD also has very strong market appeal in its own brands, especially BYD’s product series named after ancient Chinese dynasties. Independent brands have a different scenery. With the emergence of BYD Tang DM as a model with a starting price of more than 230,000 yuan and monthly sales of more than 4,000 units, it actually means that BYD's operating model based on plug-in hybrid performance is successful.

Nowadays, under the influence of the continued reduction of subsidies for new energy vehicles, the sales of BYD's hybrid models are declining. However, with the emergence of BYD Han EV as a pure electric medium and large sedan, the maximum range exceeds 700km. The introduction of the blade battery that focuses on safety and reliability has made this car another model in the field of electric vehicles that has received great attention before it was launched, and we also believe that the starting price of this car should be More than 200,000, or refer to the price of Xpeng P7 and Model 3, so in fact this car is another product with a high price in the field of independent brands. This is a test for BYD's brand support ability. It is difficult to say how many consumers are willing to pay 20,000 to 300,000 yuan for a BYD model. Moreover, netizens have always complained before that "BYD" always feels unpleasant or even abusive!

Currently, in BYD's product lineup, there are 5 models named after ancient dynasties, namely Qin, Shang, Song, Tang, and Han. Among them, Shang is BYD's commercial model. Car brand. Through the naming methods of the four dynasties of Qin, Song, Tang, and Han, the models in these series are also very representative in terms of performance. Many "Di fans" believed that BYD should launch a new brand based on these series, and "Dynasty" was naturally about to emerge.

Of course, BYD will not "let it go" easily because it is in line with BYD's product lineup and fans' needs. However, all good things come to pass. The "Dynasty" trademark that BYD wants to apply for has already been registered by other companies. Therefore, if BYD wants to use the "Dynasty" trademark back, it is bound to regain the "Dynasty" trademark. Through the dispute between BYD and the trademark holder 4. After five years of tug-of-war, BYD finally got back the rights to use the "Dynasty" trademark.

We have recently seen that BYD has registered the "Dynasty" trademark. The preliminary announcement of the trademark has been issued on April 20. If all goes well, the "Dynasty" trademark will be official in three months. Landed BYD.

So "Dynasty" is a brand new brand of BYD. BYD's existing Qin, Song, Tang, and Han series products will be included in the "Dynasty" brand. By then, the Dynasty brand is likely to be BYD's high-end brand. , of course, BYD's move is different from some previous independent brands in that BYD actually launches new brands after the product price and strength reach a certain level; while some previous independent brands launched new brands when the sales of low-end cars were relatively good. Launch so-called high-end brands, forcibly elevate the brand style, and launch more expensive products.

We also hope that BYD, as a traditional car company with great achievements in the field of domestic electric vehicles and hybrid vehicles, can launch more excellent products and services with the support of the "Dynasty" brand!

This article comes from the author of Autohome Chejiahao and does not represent the views and positions of Autohome.