Hyundai Motor Company (Korean:? , KSE：538) is a Korean automobile manufacturer. It was the largest automobile manufacturer in Korea and the sixth in the world in 23. In 1967, Zheng Zhouyong founded Hyundai Motor Company. After more than 4 years of development, it has become the largest automobile manufacturer in Korea and entered the ranks of world-famous automobile companies. Its trademark is "H" in italics, and "H" is the first capital letter of HYUNDAI's English name. "Hyundai" first embodies the concept of "a modern automobile company that took off in the world in 2"; Secondly, it symbolizes the development of modern automobile companies in harmony and stability. The ellipse in the trademark not only represents the steering wheel of the car, but also can be regarded as the earth. Together with the H in it, it just represents the meaning that modern cars are all over the world. South Korea and Japan, the world's automobile power, face each other across the sea. It seems that the development of the automobile industry there is suspected of "playing tricks on others", but Hyundai has the valuable courage to "play tricks on others" and is growing into a "new Luban". Modern Automobile History Zheng Zhouyong founded Hyundai Motor Company and Modern Engineering Construction Company in 1947, and formally established Hyundai Motor Company in cooperation with the United States in 1967. In 1968, the company released the first model "Cortina" developed in cooperation with Ford Motor Company. In 1975, the first real Korean car "Hyundai Pony" based on Mitsubishi technology in Japan was released. In 1976, "Pony" was exported for the first time. Because the world automobile market was saturated at that time, the destination country was Ecuador. In 1977, Hyundai Motor entered Greece and soon expanded to the Netherlands. In the 198s, influenced by the world economic recession, the Korean government actively intervened in the industry, requiring enterprises to make business adjustments to reduce the adverse consequences of competition. When the South Korean government asked Hyundai Enterprise Group to choose between power generation and automobile, Zheng Zhouyong chose automobile as its core business. At that time, when Hyundai was determined to develop its automobile business, it made a principle that it would not be a joint venture with foreign automobile companies and take the mode of independent development. In 198s, Japanese cars were exported to North America in large quantities. Due to excessive success, the trade friction was increasing, and the exported cars were restricted by local protection policies. Taking this opportunity, Hyundai made a big March into North America. In 1984, Hyundai Motor was officially exported to Canada. In 1985, Hyundai Motor established a Canadian branch with an annual output of 1, vehicles in Quebec. In 1986, Hyundai Motor began to sell in the United States. "Excel" was rated as "Top Ten Products" by Forbes because of its low price. In 1988, the company began to rely on its own technology to develop models, the first of which was the mid-level car "Sonata". Modern cars used to be regarded as low-end, unreliable and poor handling because of their poor quality. Recently, Hyundai has begun to check its own image in order to establish a reliable brand. Hyundai's efforts seem to have been successful, and its car sales have been rising year by year. Now, Hyundai has become the fastest growing automobile brand in the United States. More importantly, since 1998, Hyundai Motor Group, Hyundai's parent company, has invested heavily in vehicle quality, design, manufacture and long-term research, and even proposed a 1-year or 1,-kilometer warranty in the United States. In 24, Hyundai got 12 questions per 1 cars in the new car quality survey of J.D. Power and Associates, which is the same as Honda and second only to Toyota. In the comprehensive ranking of JD Power and Associates in 26, Hyundai got the third place, second only to Porsche and Lexus, and surpassed its long-term competitor Toyota.