Take the most popular example, Apple mobile phone, make an imitation version in China, register a xxx brand with different iconic configurations, and open a flagship store in Tmall, then this xxx brand mobile phone is definitely genuine, but it is an imitation compared with Apple mobile phone.
I have opened a shop in Tmall myself. Looking back at the process of making a flagship store is very complicated. It needs product quality inspection report, trademark certificate, etc. Most flagship stores can rest assured. If you are not at ease, you can look at the evaluation and consider buying in multiple dimensions.
Another advantage is that you can buy things at Tmall flagship store, and there is no reason to return them within 7 days. Don't worry. As for other flagship stores, I haven't touched them, so it's hard to answer. I hope I can help you.
Question 2: Are the clothes in Taobao's official flagship store genuine? Not necessarily. Some are genuine, some are defective, and some are high imitations. If you want to buy high-priced genuine products, it is recommended to go to a physical store. If you are interested in the style and don't care much about the price, then online is also ok. Generally, Taobao's official flagship store supports seven days without reason to exchange goods. So you can change it if you don't like it. Remember to buy transportation insurance.
Question 3: Is the online official flagship store genuine? Actually, let's reveal the secret here. Online official flagship stores will also sell fakes. Why? Because the online price pressure is great now, in order to have an advantage in price, it is necessary to reduce the cost of goods, and the cost of fake goods is definitely cheaper than the real ones. Therefore, the general online shopping malls are fakes mixed with real goods to sell together.
Question 4: Are there any fakes in Tmall's official flagship store? The official flagship store is either directly operated or directly operated by a third-party agent authorized by the brand. Needless to say, third-party agents are different only if the quality is good or bad and there are no fakes. Maybe sell it for a profit. Anyway, it's not your own brand, so open another brand agent. Just put the mouse on the name to see whether it is directly operated or represented, such as LG's high-end skin care product Whoo. A few years ago, the former agent was complained that there were fakes, but now the company has become Lejin China (the name of Lg China). Roem Eland, for example, shows that enterprises are attached to China and produce and sell their own products, but there are no fakes. A flagship store without Mandarin is just like a person who joins a physical store. It all depends on whether the boss's personality is true or false.
Question 5: Why are the clothes on Taobao so much cheaper than those on the counter? 5 points, but brand sales have a sales chain: manufacturers-agents-distributors-consumers.
There are regional divisions for manufacturers to recruit agents, some at the provincial level, some at the municipal or prefecture level.
Agents look for franchisees or direct stores in the local area, and they will sell their products to consumers.
The manufacturer will set the sales task for the agent, and will give a rebate when the task is completed (at the end of the year, 10- 20% of the total purchase amount from the manufacturer will be given a rebate). Similarly, the agent will assign a sales task to the dealer (store), which will be returned after the task is completed.
Some brands limit the task of the store to death, and the store will try its best to complete the task. Some brands give high rebates to shops that have completed their tasks as rewards.
The business scope of this store is only a few kilometers nearby. How to complete the task better? Online sales are aimed at the national market, and the region is broken, so it is naturally easy to complete the task.
However, manufacturers and agents are not allowed to sell goods online, just because it breaks the geographical restrictions and forms the phenomenon of commodity smuggling, which is unfair to other shops in various regions of the country. If everyone goes online, it means that there is no geographical protection, and it is easy to form vicious competition on the Internet and cause damage to the brand. In addition, without geographical protection, who will be its agent and who will join.
As for what he said, the clothes in the store can't be less, because good brands have a unified national retail price, which is also to protect the profits of the store and prevent vicious competition. There is no such restriction on online sales, as long as it is not lower than the price given by the agent and does not lose money, then the price of online sales is more favorable. Of course, vacation is not ruled out.
As for inventory, it's just a means for agents to urge stores to purchase goods. If the store doesn't rush to buy goods in violation of regulations, the agent won't care about that. If the store does not purchase goods, it will also rush to make an invoice. Of course, agents and manufacturers should check him. Find out where his goods come from, whether it is a holiday or whether agents in other regions smuggle goods.
Therefore, online shopping is much cheaper than brand products on the market, especially big brand products, and the following situations may occur:
1. The products sold online in exchange for annual rebate in order to complete the sales task of the store are genuine, which makes you find the treasure.
2. The products sold online by agents in other regions who fled to his store are genuine, so you can treasure.
Why doesn't he sell the products provided by the agent in his own area and sell them in other areas? It may be that the store has personal contacts with agents in other regions, or it may be that brand manufacturers give different discounts to agents in different regions.
If you join the cheap online sales of high imitation products and make huge profits, you will be out of luck. I was recruited to do this.
It is also possible that the people in this store are related to the employees of the head office. The products of the employees of the head office flow to his store, and then he sells them online. This kind is also genuine, which allows you to find the treasure.
Question 6: Is the cosmetics in Tmall's official flagship store true? No, online fakes do exist, but 99% of them are fake, which is impossible.
Think about how developed the information on the Internet is. If a person buys a fake in a store, he can go to Taobao to complain about the store, give a bad review to the seller, or send the store name online. Even the courier will have the address and contact information of the seller. Then this store may never sell anything again. Even the shopkeeper has been searched by human flesh, and he may never be ashamed to meet people again. How much will he lose? If all shops sell fakes and at least half of the sellers close down every year, is it possible for Taobao to develop so fast?
So there are fakes, but only a small part. There's no need to worry so much.
Besides, you bought it at Tmall Mall, so don't worry. Because Tmall Mall needs to submit the company's business license and various documents for certification before it can sell things inside.
The reputation of ordinary sellers may be cheated, but not in Tmall Mall, because it must have a business license to open a store. It has contact with the industrial and commercial bureau.
If it is a store marked with the official flagship store of XX brand, it can only be authorized by the manufacturer.
Not everyone can call him by that name. If he sells fake goods, you can claim compensation from the manufacturer who authorized him.
If you are not at ease, you can contact the manufacturer of this product and inquire about the information of this official flagship store. If you can find out the information of this store and prove that it is indeed an official authorized store, then you won't sell fakes, because consumers can complain to the manufacturer at any time.
Question 7: Is the official flagship store of Tmall brand true? Yes, as a 7-year-old Taobao member, I assure you. It used to be called Taobao Mall Geng, but now it's renamed Tmall. Just like a real store,
Question 8: Is the official flagship store of New Oriental on Tmall true? You can rest assured that some products of Tmall are basically confirmed through formal channels.
Question 9: Are the things in Taobao flagship store genuine? In general, if it is the only designated store, most of them are genuine.
Because this kind of store, the only official store designated by the brand on Taobao, is almost the same as physical sales, and the items inside are almost the same as those sold in physical stores, so the possibility of counterfeit goods is very small.
It is suggested that if you are afraid of counterfeit goods, you can go to the physical store of this brand for inspection after purchase. If it is found to be a fake, the responsibility of this online store can be investigated, and the official of this brand will also have corresponding responsibilities.