Since the media belongs to the information media industry, it is a highlight of the media operation to spread some unique views on social hotspots and spit objects. , to write attitude, passion, slot.

In the self-media platform, people can speak freely, so this is a platform of liberalization, openness and privatization. The operation from the media is originally a private operation. Later collective writing, official WeChat account of the enterprise and Weibo of the company can all be regarded as self-media. The development route of self-media is probably the earliest Sina Weibo, then the official WeChat account on WeChat, and now in the short video era, there are more and more platforms and forms to express individual and collective views and attitudes, all of which benefit from the development of self-media.