Honey is a sweet substance with complex components. Its main components are glucose and fructose. In addition, it also contains acids, enzymes, proteins, vitamins, minerals, aromatic substances, pigments, Pollen etc. More than 180 substances have been identified in honey.

"Shen Nong's Materia Medica" records: Honey "replenishes qi and nourishes the heart, relieves pain and detoxifies, eliminates many diseases and is a hundred medicines, long-term use strengthens the will and lightens the body, prevents hunger, prevents aging and prolongs life."

Traditional Chinese medicine believes that honey has the effects of clearing away heat, nourishing the body, detoxifying, and moisturizing.

Modern scientific research shows that honey has significant effects in enhancing resistance, eliminating fatigue, laxative, antibacterial and anti-inflammatory, accelerating wound tissue repair, skin care and beauty, and promoting children's growth.

The honey leaflet should contain:

1. The title is the text content that expresses the theme of the advertisement. It should be attractive, attract the readers' attention, and guide the readers to read the text of the advertisement and view the illustrations of the advertisement. , the title should use a larger font, and should be placed in the most eye-catching position of the advertising screen, and attention should be paid to matching the needs of the illustrations.

Second, the text, the text of the advertisement is the style that explains the content of the advertisement, and is basically a play on the title. The text of the advertisement specifically describes the true facts, so that the readers will be convinced and move towards the advertising icon. The main text of the advertisement is centered, usually arranged on the left and right or above and below the illustration.

3. Advertising slogans. Advertising slogans are phrases that match the title and text to enhance the product image. They should be easy to remember and used repeatedly to make them become article symbols and speech symbols. Advertising slogans must be concise and concise, and should be used in design. It can be placed anywhere on the page.

Fourth, the illustrations, the color version is bright and gorgeous, and the black and white version has rich layers. It can print a variety of photos, patterns and detailed explanatory texts. It has both pictures and texts, tangible and colorful, and has strong artistic appeal and temptation. Highlight the theme and match the title of the ad.

Fifth, logos. There are two categories of logos: product logos and corporate image logos. A logo is the main symbol by which an advertising object identifies a product or enterprise. In advertising design, the logo is not a decoration on the advertising page, but an important component. In the entire advertising page, the logo shape is the simplest and most concise, and its visual effect is the strongest. It can be recognized in an instant and gives people the ability to Consumers are impressed.

Sixth, the company name is generally placed in a secondary position at the bottom of the advertising page, and can also be placed together with the trademark.

Seven, color, use the expressive power of color to enhance the attention effect of advertising. On the whole, sometimes in order to create a more focused, stronger and simpler advertising image to enhance consumers' awareness, it is convenient One or several of the above elements can be exaggerated or emphasized according to specific circumstances.

Characteristics of one-sided advertising:

First, clear goals:

The target of one-sided advertising is clearer and more concentrated than ordinary publicity advertisements, and some high-end Advertising single pages are mostly sent to relevant people for a purpose so that they can understand the advertising content in detail.

Second, detailed content:

From corporate image, product image, quality introduction, model introduction to sales outlets, maintenance points, service items and even product prices and instructions, etc., the system can be detailed The introduction is therefore more comprehensive, effective and credible.

3. Effectiveness:

It has both direct promotional function and long-term publicity effect. Sometimes due to communication and reading of advertising single pages among peers, new customers can be induced to expand sales.

Four. Artistic effect:

Because the design and printing are very exquisite, advertising single pages are often used as works of art, hung or collected, thereby expanding publicity and extending the life of advertising.

5. Page layout and printing:

The layout of advertising single pages has certain characteristics. For loose pages and normal formats bound into volumes, just pay attention to filling up the four-fold and folio printed sheets. That’s it. The overall size of the folded advertising page should conform to the machine printing size, but the folded format size is determined by the amount of introduction content on the advertising page.