first, the theme is clear

second, the key words are prominent (the bold ones are bold, and the red ones are floating)

third, they are in line with the habit of reading

fourth, they can arouse the desire to click in the shortest time (try it with a thought)

fifth, the colors should not be too eye-catching (not too flowery)

sixth, the number of products. Leave blank (leaving blank can make pictures and words have breathing space)

VIII. Design Banner

1. Highlight the product and its characteristics, and use attractive propaganda language to appropriately weaken the company's fame and fortune and logo

2. The more pictures, the better, the more important points, the more necessary product descriptions

3. Arrange the screen content reasonably, highlight the key points, and the more necessary product descriptions

4. Strive to create a pleasant and comfortable sensory experience

Expand information

Poster design features

1. Large size

Posters posted in public places will be disturbed by the surrounding environment and various factors, so they must be displayed in front of people with large pictures and outstanding images and colors. Its screen sizes include full-open, folio, long three-open and extra-large screen (eight full-open).

2. Strong farsightedness

In order to make people who come and go in a hurry leave a visual impression, poster design should fully embody the principle of positioning design in addition to its large size. With prominent trademarks, signs, titles, graphics, or contrasting colors, or large areas of blank, or concise visual process, posters become the visual focus. Posters can be said to have the typical characteristics of advertisements.

3. High artistry

As far as posters are concerned, they include commercial posters and non-commercial posters. Among them, commercial posters are mainly expressed in the form of photography with concrete artistic expression, realistic painting or cartoon, leaving consumers with real and touching pictures and humorous feelings.

Not a commercial poster, it has a wide range of contents, various forms and rich artistic expression. Especially for cultural and artistic posters, we can give full play to our imagination and artistic means according to the advertising theme. Many painters who pursue formal beauty are actively involved in the design of posters, and design posters with different styles and forms in their own painting language. How to make poster design

1. Define the theme. Theme is the soul of a work. In order to ensure that the theme of the work is clear and the viewpoint is distinct, the theme of the work should be determined according to the core intention and central idea to be expressed in the work. Deviating from the theme, the publicity effect of poster works can not be achieved.

2. Analyze the theme characteristics. From the perspective of design theme, this paper analyzes its main characteristics. Only after grasping the theme characteristics can we determine the color style and layout characteristics of the works. The theme is the commander-in-chief of material selection and processing and creative direction selection.

3. Determine the creative direction. Determining the creative direction is to plan and design the artistic style of poster works according to the theme of the works and the characteristics of the audience. Whether a work can attract the attention of the audience is the key to the success or failure of creativity.

4. Collect and sort out the materials. Find or design materials around themes or ideas. In order to highlight the artistic effect of the work, it is necessary to process the obtained materials.

5. Make processed works. Finally, the processing of poster works is to select the corresponding tools and software to organically integrate all kinds of materials. In the process of material integration, the layout and color matching of pictures and words should be reasonable, expressive and infectious. What is poster design

What is poster design

Explain what "poster" is, and the "poster" design is self-evident.

"poster" is interpreted according to its meaning, "move" is to guide attention, and "paste" is to post, that is, "post for attracting attention". The English name of the poster is "Poster", which in the Oxford English Dictionary means a notice displayed in a public place. In the advertising dictionary published by "International Textbook Publishing Company" in London, poster means the printed advertisement posted on cardboard, walls, large wooden boards or vehicles, or displayed in other ways. It is the main form of outdoor advertising and one of the oldest forms of advertising.

Some people interpret the meaning of posters according to the root structure and anecdotes of poster, thinking that poster is converted from "post", and the meaning of "post" means post, so poster refers to all notices posted on posts.

posters also have a name called "poster" in China, and no Chinese dictionary has given a special explanation for the word "Poster". However, it is said that during the Qing Dynasty, foreigners berthed at China's coastal docks with foreign goods on ships, and posted Posters at conspicuous places along the wharf to promote their goods. Coastal citizens called this Poster. According to this development, all posters with similar purposes and other messages are called "posters" in the future.

In foreign countries, posters have standard sizes. According to the British standard, the most basic size of poster is 3 inches× 2 inches (58×762mm), which is equivalent to the domestic folio size. According to this basic standard size, other standard sizes have been developed: 3 inches× 4 inches, 6 inches× 4 inches, 6 inches× 12 inches, 1 inches× 6.8 inches and 1 inches× 2. The large size is made up of multiple pieces of paper. For example, the maximum standard size of 1 feet× 2 feet is made up of 48 pieces of 3 inches× 2 inches of paper, which is equivalent to the size of 24 pieces of fully opened paper in China. Posters specially designed to attract pedestrians are generally posted on bus shelters and highways in commercial areas, and most of them are 6 inches ×4 inches. Posters located in public information walls and advertising information places (such as the walls of London subway stations) are mostly 3-inch ×2-inch posters and 3-inch ×4-inch posters.

There are four kinds of poster sizes commonly used in the United States: 1 poster (58mm×762mm), 3 poster, 24 poster and 3 poster. Among them, 24 poster is the most commonly used one, which is a huge poster, and it is usually posted on the sidewalk where pedestrians must pass and where they sell goods.

Posters are mostly made by plate-making and printing for posting in public places and inside and outside shops. Of course, there are also some posters for temporary purposes, which are only hand-painted without printing. Such posters are of a POP nature, such as temporary price reduction of goods, and notification of the time and place of trade fairs, trade fairs, fashion shows or food tastings. This kind of impromptu hand-painted poster is sometimes replaced by post-it notes, mostly with hand-painted calligraphy, sometimes with illustrations, which is more casual and quick, and it is not as rigorous as printed posters. The advantages are: timely dissemination of information, low cost and simple manufacture.

Printed posters can be divided into two categories: public posters and commercial posters. Public posters focus on social welfare issues, such as tax payment, smoking cessation, eugenics, election campaign, blood donation, traffic safety, environmental protection, peace and publicity of cultural and sports activities. Commercial posters focus on promoting goods and satisfying consumers' needs. Especially with the emergence and development of market economy, commercial posters are becoming more and more important and widely used.

poster design with PS

I have done the essentials of poster design

Three forms of poster

1. Hand-painted

2. Photo

3. Computer-made

environmental poster design contest

Yes, what is the essence of poster design for Cathay Cup

< Purpose

Poster Design Competition in 29

The 9th Toyama International Poster Triennial Competition in 29 (entry deadline: March 2, 29)

The 2nd Poster Design Competition of the 16th Asian Games in 29 (entry deadline: May 3, 29)

29.

29 "Creative Yiwu" Poster Design Competition (entry deadline: March 15th, 29)

The first (Weifang) Print Advertising Creative Competition in 29 (entry deadline: April 1th, 29)

This information comes from the poster design of graduation thesis of Saicai. com

!

1. Paper title: accurate, concise, eye-catching and novel.

2. Table of Contents: A table of contents is a brief list of the main paragraphs in a paper. (short papers don't need to be listed in the table of contents)

3. Abstract: It is an excerpt of the main content of the article, which requires short, concise and complete. The number of words can be as few as a few tens, and it is appropriate to have no more than 3 words.

4. keywords or subject words: keywords are selected from the title, abstract and text of the paper, and are words of substantial significance to express the central content of the paper. Keywords are words used to index the content characteristics of papers by computer system, which is convenient for information systems to collect and search for readers. Generally, 3-8 words are selected as keywords for each paper, and a new line is arranged at the lower left of the "abstract".

Subject words are standardized words. When determining the subject words, the paper should be themed and converted into standardized words in the subject glossary according to the rules of indexing and collocation.

5. Paper body:

(1) Introduction: Introduction, also known as preface, preface and introduction, is used at the beginning of the paper. The introduction should generally write the author's intention, explain the purpose and significance of the topic, and point out the scope of writing the paper. The introduction should be short and concise, and stick to the theme.

< 2) Text of the paper: The text is the main body of the paper, which should include arguments, arguments, argumentation process and conclusions. The main part includes the following contents:

a. Propose-argue;

B. Analyze the problem-arguments and arguments;

C. Problem solving-demonstration and steps;

D. conclusion.

6. References in a paper are the main documents that can be referenced or cited in writing and listed at the end of the paper. References should be marked on a new page in accordance with GB7714-87 Rules for Recording References at the End of Documents.

English: title-author-publication information (edition place, publisher, edition date): author-title-The requirements for the references listed in the publication information are:

(1) The listed references should be official publications for readers' textual research.

(2) The listed references shall be marked with serial numbers, titles of works or articles, authors and publication information.

traditional pattern and poster design

the global pattern design material collects attractive pattern design works of avant-garde designers, including works of well-known designers all over the world. It shows readers the latest trends in the field of pattern design. Every page of graphic design works can make readers appreciate every perfect detail of graphic design. At the same time, different ways of color application explain the diversity of design, and exquisite pictures show the amazing effect of graphic design.

Details Baidu China Material Base

A poster design paper with 3 words. Urgent!

Chinese characters are more and more widely used in modern poster design. Their profound cultural heritage and unique symbolic elements have strong artistic charm and aesthetic interest. Modern poster design takes "Chinese characters" as the creative element, which is a re-exploration of the formal beauty of Chinese character modeling and a re-extension and deepening of cultural spirit.

-Inscription

Chinese characters are unique characters in China, with rich cultural connotations and endless artistic charm. During the evolution of thousands of years, the font of Chinese characters has been constantly changing and developed into a highly symbolic and visualized square character.

nowadays, Chinese characters are often used in modern poster design, which not only embodies the characteristics of traditional national culture, but also highlights the flavor of the times, and attracts the attention of the world with its great vitality and appeal. Chinese characters have a long history, which is itself a graphic form of beauty, with a strong sense of symbol and high artistic modeling value. Poster graphics deduced from Chinese characters have the characteristics of simplicity, beauty of meaning and rich structure, so that people can directly understand its symbolic significance through the graphics themselves.

1. Chinese characters and modern poster design

Chinese characters originated from pictographs, which are the crystallization of people's long-term life experience and sentiment. China characters have meanings attached to shapes, and have always stored the original description. Chinese characters, which originated from pictures, are the earliest visual cultural forms. The picture gradually shifts to the direction of text, and becomes the picture text of the text element number. As far as poster design is concerned, Chinese characters are relatively simple design elements and the most abundant and complicated design means. They are rich in connotation, perfect in structure, widely used and far-reaching, with great interest and decorative function. Through certain design creativity, giving the font a vivid re-creation and proper performance can not only highlight the cultural value of poster design, but also play a role in making the finishing point and icing on the cake. The preface to Shuo Wen Jie Zi written by Xu Shen, a famous writer in the Han Dynasty, says: "The first four eyes are connected with the gods, looking up at the trend of Kuixing, looking down at the image of turtle-patterned birds, absorbing all kinds of beauty and combining them into words", which records the origin of Chinese characters. It is a symbol abstractly summarized by the ancients from "absorbing all kinds of beauty" in nature, and its beginning has the basis of image, so it has its own image. Then Chinese characters are constantly evolving with the needs of people's communication, and the process of its evolution is the process of design, and the form of characters gradually tends to be reasonable and perfect, thus realizing more effective, faster and more accurate transmission of information.

"Pictograph" is an image thinking from the design thinking, and it is an induction and generalization of the concrete form of things; From a sociological point of view, the more concrete we face, the more realistic we are; The more realistic it is, the more opportunities there are to leave room for people to put more emotions and imagination into it, and the more visual tension it will have. Therefore, concrete and intuitive expression is always the first element of Chinese poster design.

Modern poster design is not an abstract painting, let alone a crossword puzzle. It is a silent language, and it must win the audience's attention. Modern poster design requires not only the perfection and novelty of graphics, but also the pursuit of "less wins more", that is, a high degree of conciseness, which can give people a far-reaching association space. It should not be the "giving" imposed by the author, but the "obtaining" of the viewer freely, which is the "parataxis" induced by graphics. Like any art, it has its own laws, and the "constraint" it receives in performance is a special form of self-formation. Clever conception, strong implication and vivid image are the characteristics of posters. A large number of contents to be reflected are very abstract, and it is the biggest difficulty in poster design to conceptualize abstraction as a visual image. In addition to some visual images themselves, most posters use metaphors, substitutions and symbols. What metaphors and symbols are used is a thinking process from the surface to the inside, from the phenomenon to the essence, so as to achieve the purpose of "from here to there" and give people room for inspiration and imagination.

second, the application of Chinese characters in modern poster design

as a graphic element, Chinese characters have duality, which is more expressive and visual impact than simple graphics. First of all, the meaning of the word itself is the most clear and convincing, with the characteristics of accuracy and directness of information transmission; Secondly, the graphic characteristics of Chinese characters make it possible for Chinese characters to convey from word meaning to graphic communication, and it has strong plasticity. The transformation of Chinese characters in graphics can deepen people's appreciation.