Boy London (London boy) was founded in 1976. The brand logo is an eagle trademark. Since its establishment, it has been labeled as rebellious and has constantly challenged the traditional clothing industry with a subversive concept. Bold patterns, wide T-shirt tailoring, etc. are all iconic features.

Influenced by MCLAREN and Vivian Westwood’s seditionaries, he embarked on the road of punk, and was synonymous with the music and clothing culture of the 1980s.

The trend of BOY LONDON in China:

In 2007, this clothing that symbolized street, rebellious and flamboyant personality was unanimously sought after by global superstars, and BOY LONDON has become a trend ever since. began to take the world by storm.

On December 12, 2014, the Korean head office built the only official website in China, bringing the clothing spirit full of personality, sports and youth to China. Since then, BOYLONDON KOREA has begun to attract attention and favor in China.

At the same time, it has changed its previous decadent and dark connotation, retaining its original domineering and kingly style, and once again declared its status as the "originator of trendy clothing".

In 2015, BOYLONDON KOREA launched a series of accessories, high-quality products and other new products on the market, giving Chinese consumers more classic choices.

Every time BOYLONDON KOREA launches a new product, it brings a new wave of trends. The soft and advanced elements are not only suitable for Oriental people to wear, but also an interpretation of fashion. , an interpretation of the trend.

Every single product of BOYLONDON KOREA, whether it is a watch or a small accessory, can always bring a new visual and sensory shock to the wearer.