Born in 199, Yu Huapu's hometown is Mengyin County, Linyi, Shandong Province, and he is currently the chairman of Chongqing Yuhuapu Catering Management Co., Ltd. In 28, Yu Huapu was admitted to Chongqing Vocational College of Electronic Engineering. With a business mind, he started a business of wholesale sales of school supplies with a few hundred yuan from his brother.
In March p>211, when Yu Huapu was a junior in Chongqing Vocational College of Electronic Engineering, he made his first fortune by selling school supplies on campus. So, he found Xu Shaobo, who was in charge of promoting "Taiwan Province Hand-grabbed Cake", and opened his first store in Chen Jiaqiao, Shapingba. Unexpectedly, six months later, the hand-grabbed Cake Store closed its doors because of lack of popularity, and lost more than 4, yuan at that time.
in October p>212, he stumbled upon a new business opportunity-the live-action version of "Escape from the Chamber of Secrets", which was once popular in first-tier cities such as Beijing, Shanghai and Tianjin. He teamed up with his friend Long Kun to bring this game to Chongqing and named it "Famous Detective". After the Chongqing Business Daily reported the incident exclusively on January 7 this year, the game of "Escape from the Chamber of Secrets" quickly became popular in the city.
"After a period of time, the number of people who came to play' Escape from the Chamber of Secrets' gradually decreased, and I began to worry about the future development." Yu Huapu told reporters yesterday that he found that the game "Escape from the Chamber of Secrets" didn't have much technical content, the market consumer group was small, and his store lacked core competitiveness, so anyone could copy it. After half a year, Yu Huapu and Long Kun chose to retreat.
Start a business for the third time
Become the "king of grasping cakes"
Although he failed in grasping cakes, Yu Huapu didn't give up. In June of this year, he took tens of thousands of yuan he earned and found Xu Shaobo to open a store in partnership again. Xu Shaobo focuses on technical improvement, and Yu Huapu is responsible for store marketing. This time, he has a long mind. In addition to learning from the lesson of opening a cake shop for the first time, he also pays more attention to "gathering popularity". This time, he chose the store site in the core of Xi Street in the university town. Everything comes to him who waits. As soon as the cake shop opens, it can sell more than 5 cakes every day, with a turnover of more than 4, yuan. In order to maintain a good taste, they have always insisted on making pastry by hand in their own processing factory. It is said that there are almost 15, people in eight colleges and universities in the university town, and 7% of them have eaten their cakes.
"Since business is good, why not try to expand the business scale?" Yu Huapu finally persuaded Xu Shaobo, who was worried that "the scale was too big to operate well", and the two began to work together to build a hand-held cake chain store. Yu Huapu's success caused a sensation in the domestic media. Therefore, he boarded the evening news of CCTV comprehensive channel and stood on the stage of "one stop to the end" of Jiangsu Satellite TV, and was hailed as "the king of grasping cakes". Media all over the country have paid attention to him. Yu Huapu, who is famous, thought of franchise chain this time, and went to the industrial and commercial department to register a trademark for his hand-grabbed cake, named it "Mai Shi Shang".
Later, they "got the nerve" to rent a facade at the entrance of the snack street in Tianjie, North City. Today, the store's monthly sales have reached 25, yuan. Soon, two other direct stores opened in Nanping Pedestrian Street and Three Gorges Square.
Direct stores sell an average of 1 cakes a day.
There are so many people at the door of the store, why do customers join us? "These five or six guests are living signs. Customers may not know about us, but looking at this popularity will attract them to try it early. " Yu Huapu said that the secret of snack bars is to keep popular, and the more people in line, the better the business.
"In the past, we pursued speed, and when there were more people, we served six cakes at a time." Yu Huapu said that this quick way did not win the favor of customers when he opened his first store in 211. He deliberately went to Chengdu snack street to inspect and found that similar snack bar owners always kept a state of slow work and fine work. Even if there is a long queue outside the store, don't panic. And the customers who come are in an endless stream, waiting for their food.
when Yu Huapu returned to Chongqing, he began to ask his master to make only two cakes at a time, and sometimes even one cake. This marketing method has a good response, the cakes keep the best taste, but there are more guests waiting in line, and an average of 1 cakes can be sold every day.
not only that, his franchise stores have also expanded to the whole country. In Hubei, in addition to the franchise store in Wuhan, which will open on September 8, Yuhuapu has also developed a county-level market, and the franchise store in Xiaogan is being renovated. "I started this project called Taiwan Province Hand-grabbed Cake, which is a kind of food originated from Taiwan Province, just like your Regan Noodles in Wuhan. Our hand-made cakes are different from traditional pancakes. This cake has thousands of layers and thousands of noodles. The outer layer is light golden yellow and the inner layer is soft and tender. " Yu Huapu said that this is a small-scale project. At present, his store in Chongqing is about 4-1 square meters, and the rental price is 3,-5, yuan. The personnel are equipped in the form of 2+2: two front desk cashier and two backstage production masters. After deducting raw materials, rent, water, electricity and coal and labor costs, the net profit for one month is at least about 8, yuan.
Four-month profit of the franchise store
Yuhuapu's Guanyinqiao Beicheng Tianjie store was opened in May 213. Although the rent was 13, yuan, it became a living signboard in the store. Beicheng Tianjie Store can now sell 2, cakes every month. With such popularity, Boss Yu welcomed three new franchisees at the beginning of the month.
Yu Huapu said that from the situation of five franchisees, it can be profitable in four months, and the rental price benefits from Yu Huapu's careful operation and management, as well as his accumulated entrepreneurial experience. Before that, he also cooperated with his classmates to invest in the establishment of a physical store of "Detective Escape from the Secret Room" game, and achieved the envy of his classmates.
liu ling, manager of the investment promotion department of "Maishishang" hand-held cakes, told the reporter that the monthly dough turnover of Yuhuapu hand-held cakes is more than 5, yuan, and the turnover of four direct stores is also more than 5, yuan. In addition, more than 3, yuan of brand management fees are earned every month.
Yuhuapu plans to open the hand-held cake market in China within 3-5 years and establish its own brand. Now Sichuan, Wuhan, Guangdong, Shanghai and other cities have successively opened franchise stores.