To protect your intellectual property rights, you must first register and apply in time. If you are late, you may be snatched by others. If someone infringes upon it, you must use the law as a weapon in time to protect your legitimate rights and interests.

Recently, a trademark registration list about Zhang Jiahui was exposed by the media. This picture shows that Zhang Jiahui actually spoke for himself and applied for trademarks for all categories using "Zha Zhahui", as many as 45 items. As for the origin of "Zha Zhahui", I believe that many readers who love e-sports will know it well without the editor having to say more. Last year, Nick Cheung endorsed a web game. As a result, when introducing himself, his Mandarin pronunciation was not very standard and he said "Hello everyone, I am (Zhang Jiahui)" Zha Zhahui (Nick Cheung). I never thought that this self-introduction would make Nick Cheung famous all over the Internet.

The famous Hong Kong actor Nick Cheung Ka-fai was also ridiculed by fans and netizens as Zha Zhahui. If they are brothers, come and chop me down! Shortly thereafter, Nick Cheung issued a statement seeking accountability for the game company's fraudulent use of the name "Zha Zhahui".

A few days ago, the personal ID trademarks of major Internet celebrities on Station B were registered by a large number of unscrupulous merchants. Jing Hanqing, who was called the son of death by netizens, even had his name registered. The trademark company sent a blackmail email. Station B also responded to this matter: Recently, it was discovered that a third-party company has maliciously registered the nicknames of many UP owners as trademarks. Due to the low cost of registration, the high cost of rights protection, and the long trial period, this type of squatting behavior has caused problems for the UP owner group. Greatly troubled. The UP owner will be provided with corresponding legal assistance.

Although this matter has been defended by Bilibili, many lawyers also said that there are too many such things. Even if you protect yourself through the law, the cost of rights protection is extremely high, and the acceptance cycle is long. Therefore, Zhang Jiahui spoke for himself this time and applied for 45 personal trademarks using "Zha Zhahui". It can be said that he is really aware of intellectual property rights, and "Zha Zhahui" is not afraid of being infringed. Now Nick Cheung no longer endorses web games such as Tan Wan Lan Yue. But the awareness of rights protection is really high.