The most popular milk teas in 2023 include Naixue Tea, Hey Tea, etc.

The emergence of Nayuki Tea has broken the past inherent perception that the tea market was limited to low- and mid-end brands. By focusing on providing creative tea drinks made with high-quality ingredients, it is located in high-end commercial centers in the city. With a core location and a design-rich experience space, Naixue Tea has embarked on a development route for high-end freshly made tea drinks. This is not only the success of brand innovation, but also the success of high-end tea drink brands.

In 2012, Heytea originated in an alley called Jiangbianli in Jiangmen, Guangdong Province. HEYTEA's original name was ROYALTEA. Due to the inability to register a trademark, it was fully upgraded to the registered brand "HEYTEA" on February 26, 2016. Representative products include: succulent grapes, succulent bayberry, full cup of red pomelo, roasted brown sugar Bob milk, taro puree Bob milk, etc.

The development history of Naixue Tea

Naixue Tea was founded in 2015 and is headquartered in Shenzhen, Guangdong Province. It is a tea beverage affiliated to Shenzhen Pindao Catering Management Co., Ltd. brand. Innovatively create the "tea soft European bag" format, targeting young women aged 20-35 as the main customer group, insisting on changing the tea base every four hours, and the soft European bag does not stay overnight.

On July 2, 2019, Naixue Tea was selected into the "Top Ten Tea Brands in China". As of May 11, 2023, the number of Naixue Tea stores nationwide has reached 1,158. All stores are directly operated stores and do not accept franchises.

Reference for the above content: Baidu Encyclopedia—Nayuki Tea, Baidu Encyclopedia—Hitea