Make good use of paid promotions within the website. If you open an online store on many websites, the website itself provides some advertising methods, such as bold display, picture showcase, home page recommendation display, etc. These services are usually charged, but they can bring traffic to your online store. , it is worth a try, but it is worth noting that you do not need to use paid promotion for every product in your online store. You only need to select one or two representative products for promotion to attract buyers to your store. your online store, they will naturally browse your other products.

2. Make good use of other promotion methods on the website. For example, if you participate in more public activities on the website and contribute to the website, you can get some attention, and the online store can naturally get corresponding promotion.

3. Use a variety of message books or forums to promote your online store. Note that generally do not use the form of direct advertising. General forums will kill advertising posts without mercy. You can use a signature file to include your online store address and approximate business scope in the signature file. This will inadvertently arouse the dissatisfaction of many readers. Pay attention, enter your online store, and then become your customer.

4. Open up the world and make friends. By getting to know many friends, introducing them to your products, you can win repeat customers, and even try to get your customers to introduce new customers to you.

5. If your current online store requires payment of transaction fees or login fees, then you might as well set up an online store that does not require these fees. For every customer who makes a transaction, introduce them to the new website in the future. Browse and purchase your products in the online store to reduce the cost of selling goods.

6. Log in to the online store's information on various websites that provide search engine registration services, and strive to get more visitors to enter the online store.

7. Try to sell something unique (if everyone sells clothes, then you sell pants. You can also sell stones, insoles embroidered by grandma, etc.). If your store is a distinctive store, you can also apply for featured store recommendations on Taobao’s homepage. You only need to write a letter to the relevant "shop waiter". If the review is passed, he will arrange it for you and more people can see you.

8. Speak on Taobao and other forums as much as possible. Post more good articles to let others have an impression of you (don’t forget your signature). At the same time, you should also ensure sufficient online time to answer buyers' questions about your products in a timely manner.

9. Add new products at any time, so that people can look at it and not get bored.

10. After the store has been open for a while, you can contact others privately and exchange friendly connections. By exchanging connections, everyone can form a small network and enhance each other's influence.

11. Tell all the friends you know about opening your own store. You can also leave your address on your QQ or other communication platforms to promote it through the power of word-of-mouth.

12. At a certain time, when you have some thoughts, you can write a story about your mood. This will be recommended on the homepage and your popularity will increase a lot.

13. Learn to seize every opportunity to promote. You can look at what others are looking for. If it happens to be the same as what you are selling, you can leave a message to the other party or send a letter on the site. Do this every once in a while to ensure you get good results.

14. Always ensure that there is a product in your store that starts at one yuan. This trick is very effective and can gather popularity in a short period of time.

15. The most important thing is integrity, whether buying or selling things.

16. Hang out on some trading websites and forums to learn from other people’s good experiences.

Extended information:

The survival of an e-commerce company is not only based on its own products, but also has a capable management team, good pre-sales service, and good organization A business structure, network foundation and a secure, well-designed website. These factors include:

1. Adequate market research and analysis. E-commerce requires having a viable business plan and adhering to the fundamentals of supply and demand.

Failures in e-commerce, as in other areas of business, often involve a lack of understanding of basic business principles.

2. An excellent management team armed with information technology strategies. A company's information strategy needs to be an integral part of business process reengineering.

3. Provide customers with a convenient and safe way to conduct transactions. Credit cards are the most common payment method on the Internet, and approximately 90% of online payments are completed using credit cards. In the past, encrypted credit card number information was passed between customers and merchants through independent third-party payment gateways, which is still the case for most small and individual businesses. Most larger companies today process credit card transactions directly on their websites through agreements with commercial banks or credit card companies.

4. Provide a 360-degree view of customer relationships, which ensures that whether the company's employees, suppliers or partners can obtain a complete and consistent view of customers, rather than being selected or filtered information. Because, clients don’t think well of the feeling of being under authoritarian (Big Brother) surveillance.

5. Design an e-commerce value chain that focuses on a limited number of core competencies rather than a one-stop solution. If properly programmed, an online store can obtain one of the professional or general features.

6. Establish an organization that is sensitive and agile enough to respond promptly to any changes that occur in the economy, society and environment.

Provide an attractive website. Tasteful use of color, graphics, animation, photos, fonts, and plenty of white space can achieve this goal.

7. Smooth business processes can be achieved through process reengineering and information technology.

Provide information that enables a complete understanding of products and services, including not only all product information but also reliable consultant advice and selection suggestions.

Naturally, the e-commerce supplier industry needs to implement universal principles, such as ensuring the quality and availability of the goods provided, the reliability of logistics, and handling customer complaints in a timely and effective manner. Source: 2006 China E-Commerce Annual Conference.

Enterprise network promotion is a systematic project that requires advance planning, strategic layout, strategy, and detailed execution. Specifically, there are the following steps:

1. Determine the goals of website promotion stage goals. For example, the user targets are those groups, the number of unique users per day within 1 year after release, the relative ranking compared with competitors, performance on major search engines, the number of external links to the website, the number of registered users, etc. .

2. Website promotion methods adopted at different stages of website publishing and operation. It is best to list in detail the specific website promotion methods at each stage, such as how many major search engine websites to log in to, which main forms of online advertising should be used for promotion and media selection, the approximate cost to be invested, how to reasonably allocate it, etc.

3. Control and effect evaluation of website promotion strategies. Such as the control of stage promotion goals, promotion effect evaluation indicators, etc. The purpose of controlling and evaluating website promotion plans is to promptly discover problems in the online marketing process and ensure the smooth progress of online marketing activities. If you find that since the promotion, there is basically no significant increase in the number of visits, then you need to optimize the website again and readjust the promotion plan.

4. Website promotion goals: It is planned to reach 100 unique visitors per day and 2,000 registered users one year after the website is released;

5. Promotion in the planning and construction phase of the website: During the website construction process, we optimize the website content, structure, pages, etc., and carry out keyword-first optimization design for search engines such as Google and Baidu;

6. Basic promotion methods in the early stage of website release: Login 15 A major search engine and category directory, purchase 2-3 real-name/general URLs on the Internet, establish website links with partners and external links to websites with stable traffic (this is very important in the early stages of the website). In addition, offline marketing and promotion is also a necessary measure, such as publishing corporate news in mainstream media and industry websites.

7. Promotion during the growth period of the website: After the website has a certain number of visits, in order to continue to maintain the growth of website visits and brand promotion, some companies can place a certain amount of online advertising on websites in related industries. Your own e-magazine, combined with EMAIL, is regularly sent to target users. During this period, you can also do some website surveys, product website surveys, etc.

8. Promotion of the website during the stable period: Combined with the company's new product promotions, Send online coupons from time to time; participate in industry rankings and competitions and other activities in order to gain news value; when conditions are ripe, build a neutral industry information website related to the company's core products for auxiliary promotion.

Reference materials come from: Online Promotion—Baidu Encyclopedia