1. From the definitions of flagship stores, specialty stores and specialty stores, the main differences are:

Flagship stores: merchants enter Taobao Mall with their own brands. The store opened is called the brand's "official flagship store".

Specialized store: An enterprise holds a formal brand authorization letter and opens a store of the brand on Taobao Mall, which is called a "branded store".

Specialized stores: Enterprises operate multiple (at least two) brands under the same category on Taobao Mall. Such stores are called "specialized stores".

2. The difference in business entities is:

Flagship store: private brand enterprise (the brand must be owned by the enterprise applying to open a store or owned by the legal representative of the enterprise).

Exclusive store: a corporate legal person officially authorized by the brand owner or company.

Specialized store: a corporate legal person registered in mainland China.

3. Differences in business scope:

Flagship store: all products of the same brand and the same first-level category.

Exclusive store: all products in the same category under the authorized brand.

There are no clear regulations for specialty stores.

4. Differences in brand qualifications

Flagship store: Trademark registration certificate or trademark acceptance notice issued by the State Trademark Administration, which means that the trademark must be registered.

Specialized store: a trademark registration certificate issued by the State Trademark Administration issued by the brand owner, and a formal authorization letter issued by the brand owner provided by the company applying to open a store. The authorization letter must have no geographical restrictions, and the authorization validity period must not be earlier. As of December 31, 2015. If the brand owner is an individual, he must also provide a copy of his ID card and sign the authorization letter.

Specialized stores: own brands and other people’s brands.

Baidu Encyclopedia-Specialized Store

Baidu Encyclopedia-Specialized Store

Baidu Encyclopedia-Flagship Store