November 26, 2021, Shanghai - Maserati brought the supercar MC20 to the 6th Italian Design Exhibition (IDI) 2021. As a representative of Italian passion and elegance, the Trident brand has participated in the Italian Brand Design Exhibition for three consecutive years, inheriting century-old Italian style and charming design, and interpreting the speedy performance charm of the birthplace of the Renaissance.
Being ahead without boundaries? Starting a new future
As a supercar that opens a new era for the Maserati brand, MC20 uses leading technology to perfectly integrate surging performance and beautiful design, and is in line with this IDI "design Highly aligned with the theme of Materials: Feel the Power of Creativity and Performance. The roaring "Nettuno Poseidon" engine inside the 100 was independently developed by Maserati. It was the first to apply the dual spark plug pre-combustion chamber technology derived from F1 to road models, thus bursting out a strong power of 630 horsepower and accelerating from 100 kilometers to 100 kilometers in 2.9 seconds. Within the range, the maximum speed exceeds 325 km/h, achieving the MC20’s extraordinary performance.
MC20 is undoubtedly another excellent interpretation of Maserati’s “Made in Italy” and Italian design aesthetics. The pure aerodynamic design not only covers the appearance with a pure veil, but also wonderfully interprets the beauty of balance between opposites. The soaring butterfly door is not only elegant, but its ergonomic design allows drivers and passengers to sit down easily. The carefully crafted body lines and the chassis that shine with engineering beauty coexist harmoniously, vividly interpreting the concept of "engineering design like sculptural art".
The overall body of the MC20 is made of carbon fiber and composite materials, which fully utilizes the potential of carbon fiber materials while ensuring comfort. While adhering to the principle of lightweighting the entire vehicle, it also ensures the strength of the vehicle body and provides greater freedom in exterior styling. While further enhancing the performance of the vehicle, the exposed carbon fiber texture vividly demonstrates the beauty of mechanical art.
Advanced concept? Leap into the era
As an ultra-luxury brand with a century-old heritage, Italian design has always been one of Maserati’s synonyms. Whether it is the Quattroporte that created the high-performance sports coupe segment, the dynamic and avant-garde Ghibli, or the 3200GT that is still praised today, or the award-winning MC20, etc., there are countless masters and classic models that have left a mark on the history of automotive design. , establishing Maserati's leading position as the world's leader in automotive design.
In 1966, Giorgetto Giugiaro, known as "the most influential car designer of the 20th century", officially joined hands with Maserati to combine the Italian style represented by the brand with the racing style born out of the track. The perfect blend of exciting performance. Its most special work is the Maserati Boomerang concept car unveiled at the 1971 Turin Motor Show. The dreamy and unique wedge-shaped body, sharp appearance and razor-like sharp lines create a futuristic sci-fi atmosphere. The interior design is even more imaginative, with the instrument panel fully integrated on the steering wheel. The advanced design is still unique today. This concept car was later turned into a children's toy, bringing the initial ignorant love for cars to millions of children around the world.
After 44 years, in 2014, the 100th anniversary of the brand, Maserati launched the Alfieri concept car at the Geneva Motor Show to commemorate Alfieri, one of the outstanding founders of the brand. Maserati). This new GT-style concept car adheres to the elegant lines and perfect proportions of Italian car design. The body does not have any exaggerated decorative elements, and the smooth lines convey elegance quietly.
The Apennine Peninsula, which has a long history, has never lacked the brilliance of creativity in design. And countless classic models designed by Maserati have spread the brand's "avant-garde Italian attitude" style to the world.
Today, the super sports car MC20 has opened a new design era for the Trident brand. The latest masterpiece that inherits the brand's new design language - Grecale will also make its debut in the spring of next year. This powerful storm originating from the Mediterranean will use its unique design aesthetics, The everlasting passion, energy and innate spirit of innovation are popular all over the world.
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About Maserati China
The Italian ultra-luxury car brand Maserati was founded in Bologna, Italy in 1914 and is now headquartered in Modena. As a pioneer of Italian attitude, Maserati has always used its innate spirit of innovation, unique design aesthetics, and everlasting passionate energy to satisfy every speed-hungry adventurer and life connoisseur’s pursuit of a dream car. Each Maserati model integrates design, performance, comfort, elegance and safety, redefining Italian luxury cars with the pioneering spirit of "born without boundaries" and is sold in more than 70 markets around the world.
Currently, its car series includes the Quattroporte sedan, Ghibli sedan, SUV Levante, and the high-performance SUV Levante Trofeo equipped with a V8 engine. The supercar MC20 debuted in September 2020. Its "Nettuno" engine introduced F1's cutting-edge technology into the power system of a mass-produced model for the first time, returning to the brand's extraordinary sports soul with unprecedented extreme performance, announcing a new era for the Trident brand. of opening.
The Maserati brand officially entered the Chinese market in 2004. Maserati (China) Automobile Trading Co., Ltd. is located in Shanghai and is responsible for the brand’s sales and market operations in the Chinese market, dealer network development and management, and providing after-sales technical support. and spare parts service. Currently, Maserati has established a complete sales and service network with more than 60 dealers across the country.