Yang Di Jiang Sheng, a senior executive in Chongqing, a company ranked among the top 5 Sichuanese in the world after 197s, claimed to pay 4,-5, yuan in personal income tax every year. In 25, Jiang Sheng, who lives in Sichuan, applied to the Trademark Office of the State Administration for Industry and Commerce, and in March 28, he obtained the "first class" trademark registration certificate registered in the 12th category (automobiles). In April, 21, Jiang Sheng accidentally discovered through the Internet and friends that Guangben launched the "Accord First Class" and "Odyssey First Class" models in several 4S stores such as Tianjin, Wuhan, Changsha and Xinxiang, and illegally used the "First Class" trademark.

The photos taken from Guangben 4S store show that the words "first class" are prominently marked on the front, rear and car body, and the words "first class" are also prominently marked on the posters, brochures and store doors of Guangben 4S store. According to China's Trademark Law, Regulations on the Implementation of Trademark Law and other relevant regulations, Guangben and its 4S shop have infringed the exclusive right to use the registered trademark. Therefore, in 21, Emperor Jiang Sheng sued Guangzhou Honda Company for allegedly illegally using his registered trademark "First Class" and embarked on a career of safeguarding rights. According to the official website of Guangben, Jiang Sheng has sold 38, vehicles since its listing in 28, with a conservative profit of 35, yuan per vehicle and a total profit of 13.3 billion yuan. Jiang Sheng believes that it should charge the factory 1% of its profits, or 133 million compensation; In addition, the sales volume of several specialty stores suspected of infringement is conservatively estimated to be 2, vehicles, and the price of this model ranges from 22, to 26,. The profit of 4S stores is generally 8%, and the conservative profit is 15, yuan per vehicle, with 1% of its profit as compensation, * * * 3 million yuan. * * * claims 136 million yuan. This is not the first time that Emperor Jiang Sheng sued a well-known enterprise for infringement. In 29, he successfully defended another trademark infringement case, and the two sides settled and the other party paid 1.2 million yuan.

however, this time, the rights protection of Emperor Yang Jiangsheng was not as smooth as expected. From the initial newspaper reports, online news was immediately harmonized by this well-known multinational enterprise. Overnight, the first class of the Accord has become a first-class intelligent cabin. Fortunately, our omnipotent snapshot of the mother has preserved precious evidence for Jiang Sheng. Next, Jiang Sheng's sina? Blog articles have also been invited to the recycle bin (see Jiang Shengbo for details). Jiang Sheng, Emperor Yang, also wrote a doggerel for this purpose, and enthusiastic netizens attached a picture to Jiang Sheng, which spread everywhere at one time. At this time, single spark can start a prairie fire was first seen. However, just after this, at the Chongqing Auto Show, Emperor Yang Jiangsheng was hindered again. Holding billboards to defend rights at the auto show site was rudely hindered by Guangben staff, and the billboards were smashed and the rights defenders were forcibly expelled from the venue. At the same time, Jiang Sheng also entrusted an attorney to send a lawyer's letter to Guangben and its five 4S stores, demanding that the other party immediately stop the business activities related to the "first class" trademark and publicly apologize. At this time, Jiang Sheng fully showed a man's charm to everyone-"When you are strong, you will be strong and have high morale". The more powerful you are, the more I will challenge you in order to defend your rights reasonably. "At this point, Jiang Sheng, who is reasonable in defending his rights and is not afraid of strength, has opened a new chapter in the world to the public.