Moncler’s trademark is composed of the Gallic rooster representing France and the initial letter M of Moncler. The name Moncler comes from the abbreviation of the small town Monestier de Clermont.

Moncler is a clothing brand that started out as a professional outdoor sports equipment. Its products are mainly down jackets. It has become the leading international top brand in the outdoor down jacket industry.

The Moncler brand is divided into two show brands: Moncler Gamme Rouge and Moncler Gamme Bleu.

Extended information:

Moncler selects the highest quality goose down produced in places such as Hungary or France - four pieces of goose down (that is, the finest down from the neck to the chest and abdomen). And because the production of goose down itself is much lower than that of duck down (goose down production: 1 season/year, duck down production: 3 seasons/year), this determines Moncler's high cost in raw material selection.

The rarest thing is the most valuable thing. Because the down from the neck to the chest and abdomen is often immersed in water, it has a certain degree of waterproofness. And because the feather stalks in this part are few and soft, the fluffiness is high. The reduced volume is small, so its ability to keep warm and resist cold is the best among all the hairs in the body. Such high-quality material selection can make Moncler's down jacket have a thermal insulation performance of 85%, and it is extremely light and thin.