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The meaning of Duanmuci honey

The trademark "Duanmuci" looks like a jar of honey. What does Duanmuci mean?

1. "Bees gather honey diligently to brew spring springs, and Duanmuci fills the world with fragrance." ---The hard-working and happy little bees collect nectar and brew the source of happiness, and all this comes from the selfless gift of the blossoming trees, which is noble and fragrant in the world.

2. Duanmu Ci people uphold the "Duanmu spirit", accept things with trust, benefit with justice, and operate with integrity. This is the connotation of Duanmu Ci.