In May 2021, Jordan Sports announced the replacement of a new brand logo, which marked that Jordan Sports has taken a new step in brand transformation. Jordan Sports is a brand focusing on basketball sneakers and apparel. It was co-founded by Michael Jordan and Nick Alvarez as early as 1984. Today, Jordan Sports has become one of the most popular sports brands in the world.

Why change the logo?

Changing the logo is an important step in brand transformation, which allows the brand to better adapt to the needs of the market and consumers. Jordan Sports changed its logo mainly to better reflect the brand's core values ??and strategic positioning.

In the past few decades, Jordan Sports has always focused on basketball and is committed to providing the best products and services to basketball fans. However, as the times change and consumer demands change, Jordan Sports needs to better adapt to market changes and expand the brand's influence and market share.

Therefore, Qiaodan Sports decided to replace the brand logo with a new one to better reflect the brand’s core values ??and strategic positioning. The new logo will be more concise, modern and recognizable, and better convey the brand's spirit and culture.

Operation steps

If you also want to follow the footsteps of Jordan Sports and change your own brand logo, here are some steps for your reference:

1 .Determine the brand's core values ??and strategic positioning

Before changing the brand logo, it is first necessary to determine the brand's core values ??and strategic positioning. This will help you better design your new logo to reflect the ethos and culture of your brand.

2. Design a new logo

Designing a new logo is a very important step. It requires considering many factors, such as the brand's core values, strategic positioning, target audience, etc. The design of the logo should be simple, modern, recognizable, and able to convey the spirit and culture of the brand.

3. Test and adjust the logo

After the new logo is determined, it needs to be tested and adjusted to ensure that it can achieve the desired effect. Testing can include questionnaires, focus groups, etc., through which consumers’ reactions and opinions about the new logo can be understood.

4. Promote the new logo

After determining the new logo, it needs to be promoted to let consumers understand the brand changes. Promotion can be done through various methods such as advertising, social media, etc. to attract the attention and attention of consumers.