1. The name must have high enough distinctiveness. Distinctiveness is the most important concept in trademark law, and it is also a very ambiguous term. ?Many people cannot understand what ?saliency? means, but you must always remember a golden rule that the editor tells you: ?As long as you can think of it, others have already thought of it, so the name must be sufficiently different. , the scarcity is extremely high!?.

2. When choosing a name, you must avoid similarities with names that have been successfully registered or are being registered

Even if you check the name you have chosen in the Trademark Office’s comprehensive search, the name you have chosen must not be similar. If you are registered, you may eventually receive a rejection notice from the Trademark Office, telling you that your trademark is similar to a certain trademark. That is to say, in addition to checking whether a certain name has not been registered on the official website of the Trademark Office, comprehensive query, you also need to check whether there is similarity on the trademark similarity query. Even if there is a similar trademark, it will not work! Always remember!

3. When choosing a name, you must avoid "hot words" or words that are heavily included in Baidu

For example, when you search for the name "_人" in the Trademark Office, although this name has neither been Register, no one is registering, and there is no approximation, but when you search for the word "_人" on Baidu, the screen has long been dominated by various popular movies, variety shows, etc. In other words, Even if you register, it is not convenient for brand promotion.

4. You must have sufficient budget to register a trademark and register it for all categories.

Many novices who have just started a business have no experience and think that they can register it by spending one or two thousand yuan. Trademarked. In fact, you haven't entered the industry yet and don't understand the rules behind it! There are 45 major categories of trademarks, and each major category has dozens to hundreds of subcategories or groups. For example, if you are developing an app, you must have sufficient budget. On the one hand, register a few more names to prevent the waste of time and money due to rejection after a year. On the other hand, you must register all categories involved in the app. Down, for example, Category 9 involves computer application software; Category 38 involves information communication services on computer networks; Category 35 involves online advertising on computer networks; Category 42 involves cloud computing and cloud storage. Therefore, in order to prevent others from registering trademarks on industries and products that you may enter in the future, you must register first and conduct "full class registration".

5. When registering a trademark, you must register Chinese, English and graphics separately, giving priority to Chinese registration

Many people do not understand the unspoken rules of trademark review, and spend a lot of money foolishly Spending money to find someone to design a beautiful logo is actually completely wasted money. ?During trademark review, if the trademark is registered in Chinese, English, and graphics as a whole, the three elements must pass the trademark review at the same time before the trademark can finally be approved. If any one of the elements is similar to other previously filed trademarks, the entire trademark will be rejected as a whole. If the three elements are registered separately, even if one element is similar to other previously applied trademarks and is rejected, the other two elements can be successfully registered. ?