Brand name Cadillac (translated as "Gately" in Hong Kong) English name Cadillac Region United States subsidiary company General Motors brand logo crown and shield-shaped heraldic pattern Brand interpretation symbolizes the golden horse of Cadillac's royal aristocracy, The famous corolla shield badge chosen by Cadillac to symbolize its leadership in the automotive industry. This profound and exquisite logo is also a symbol of the Cadillac family's history as a royal noble, and it also expresses the courage and honor of the founder ancestors of the city of Detroit. The Corolla emblem is taken from the emblem used by Mr. Cadillac. Although the Cadillac emblem was not registered as a trademark until 1906. But it has been in use since September 1902. An early coat of arms design had merlettes tilted to the left, with a wreath of tulip buds extending up the sides to meet at the crown at the top.
From 1916 to 1918, the Cadillac logo was the tulip buds and a crown set with nine pearls from the original registered trademark. The crown jewels later became seven and were designed on the shield. This design was in use until 1925. In 1933, in order to more perfectly integrate with Cadillac's flowing car, the designer made the logo grow long wings. After the war, Cadillac adopted a new logo. The design included the basic "V" shape and the corolla design. The 1947 car logo combined the "V" with the corolla for the first time. Starting with the 1956 model year, the Cadillac logo gradually became longer, lower and wider. By the 1960 Cadillac model, the logo reached its widest. In the new century, Cadillac has recently made a series of drastic innovations, including redesigning the Cadillac Corolla Shield logo. The newly designed logo contains bold and sharp edges, reflecting Cadillac's future design philosophy. The new corolla retains the existing color combination - gold and pure black, symbolizing wisdom and wealth; red, symbolizing bold action; silver, representing purity, kindness, virtue and wealth; blue, representing chivalry. spirit. The car logo has a platinum color as its background color. This is the first major car logo innovation in 27 years, and it is also one of Cadillac’s 30 innovative designs in 97 years.
In the more than 100 years since the Cadillac trademark was registered to today, Cadillac cars have been ridden by countless political, literary and artistic circles and corporate giants. Among these cars, Fleetwood is regarded as the supreme and is mostly used as a ceremonial car. As a car, it represents the highest quality and image of GM's luxury cars. Cadillac has always been the symbol of America's most luxurious automobiles.
In 2009, General Motors, which was severely hit financially by the subprime mortgage crisis, declared bankruptcy protection in order to seek assistance from the U.S. federal government. Cadillac, Buick, and Chevrolet were announced as retained brands after restructuring.
Cadillac founder Henry Leland (Henry Martyn Leland) was a manufacturer in New England. He attaches great importance to machining accuracy, manufacturing quality and interchangeability of parts, and believes that this is the key to rapidly increasing production and expanding the scale of automobile development. Under the guidance of this very novel idea at the time, by 1906 Cadillac's Detroit factory had become the largest, most complete and best-equipped automobile factory in the world at that time, and it produced the best cars. In 1909, Cadillac joined General Motors. Since then, Cadillac has paid more attention to luxury and comfort when designing cars. To this day, Cadillac still maintains this tradition and is world-famous for producing luxury cars.
Cadillac sedans have had many unforgettable unique designs and technological innovations in their century-old history, which have made them enduring in the high-end luxury car market. Today's Cadillac has further integrated General Motors' innovative development philosophy based on its century-old history of exquisite technology. Under the theme of art and science, it demonstrates its leading style in the future. The spirit of innovation has run through Cadillac's entire century-long history.