No, it is. According to official website's inquiry, Yue Hui Zhen Xuan is a high-end quality commodity sales platform owned by JD.COM, focusing on the sales of food, home and health. It is a formal company protected by official website Certification Law, with a formal business license, normal operation all the time, a specific office location, continuous operation status, no risk record, actual operation consistent with the certificate, registered trademark, industrial and commercial department certification and business license.