Zheng Yuanjie, a famous fairy tale writer, said that after 766 days, Nanjing Shuke Beita Pet Products Co., Ltd.’s trade name infringed on his intellectual property rights and finally succeeded in defending his rights.

This means that the protection of intellectual property rights in our country is getting stronger and stronger.

Shuke and Beta are the two protagonists in "The Adventures of Shuke and Beta" written by Zheng Yuanjie, a well-known Chinese writer and known as the "King of Fairy Tales". The story tells the adventures of two little mice, pilots Shuke and Beta. It was adapted into a cartoon in 1989 and was widely sought after, becoming a classic memory of a generation.

Zheng Yuanjie also accidentally discovered that the well-known IP of Shukebeta was registered as the name of a company in Nanjing. This company is mainly engaged in the professional production and processing of bird food, cat food, dog food, fish food and other raw materials, so He started the road to rights protection.

On June 15, 2018, Zheng Yuanjie officially submitted an application for invalidation of the Shukebeita trademark maliciously registered by Jiangsu Synergy Pharmaceutical Bioengineering Co., Ltd. to the National Trademark Review and Adjudication Board. He believes that "Jiangsu Synergy Pharmaceutical Bioengineering Co., Ltd." not only infringed on his intellectual property rights in the trademark field, but also maliciously registered "Nanjing Shukbeta Pet Products Co., Ltd." on November 18, 2015, and the company name also infringed. of his intellectual property rights. On July 17, 2018, Zheng Yuanjie reported Nanjing Shukebeita Pet Products Co., Ltd. to the Nanjing Municipal Market Supervision Administration and the Jiangsu Provincial Market Supervision Administration in accordance with the law, reporting the infringement of its trade name.

Later Zheng Yuanjie entrusted Beijing Pipilu General Mobilization Culture Technology Co., Ltd. to report to the Nanjing Municipal Administration for Market Regulation in August 2018 that the company had infringed on the knowledge of the well-known literary character "Shuke Beita" created by it. property.

After two years of defending Mr. Zheng Yuanjie’s rights, this month the Nanjing Municipal Market Supervision and Administration Bureau issued a correction decision to the infringing company and ordered Nanjing Shuke Beita Company to change its name and register.