Trademark registration review is conducted by professional examiners from the Trademark Office. The Trademark Office is the agency responsible for managing trademark registration and protection. Its mission is to ensure the legality and validity of trademark registration.

Trademark examiners are staff members of the Trademark Office who have professional knowledge and experience and are responsible for comprehensive review and evaluation of trademark applications. They will carefully study the trademark application documents, including the text, graphics, color and other elements of the trademark, to determine whether the trademark meets the registration conditions stipulated in the Trademark Law.

The examiner will evaluate the independence, distinctiveness and distinguishability of the trademark. They will check whether the trademark is confusing with existing trademarks to avoid situations that may cause consumer confusion. Examiners will also pay attention to whether the trademark involves unregisterable content, such as signs that violate public order and morals or infringe on the rights of others.

During the review process, the examiner may raise objections to the trademark application or require corrections. They have the right to request further evidence or explanations from the applicant. The examiner also handles objections from the public, and if the objections are accepted, the trademark application may be refused registration.

Finally, if the trademark application meets the registration conditions and passes review, the examiner will announce the trademark and allow the public to raise objections. If there is no objection or the objection is not accepted, the trademark will be registered and a registration certificate will be issued.

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