The symbol of Lancome is a rose full of romantic artistic conception.
The name Lancome was conceived from Lancome, a castle in central France. For the sake of pronunciation, a typical French long sound symbol is used instead of the S letter in the name of the castle. Because many roses are planted around Lancome Castle, which is full of romantic artistic conception, roses have become the symbol of Lancome brand.
The founder of the brand thinks that every woman is like a rose, each with its own characteristics and posture. So the brand was named after the castle, and the rose became the brand symbol of Lancome. Lancome's original trademark has three series of symbols, including rose for perfume series, lotus for skin care series and angel for makeup series.
Lancome's development philosophy
Lan Li believes that popular beauty is dynamic, atmospheric, and presents overall beauty from many aspects. Beauty refers not only to beautiful appearance. It's the brilliance from the skin, it's a awakened consciousness, and it's a manifestation of the harmonious integration of body, mind and soul.
Lancome walks with all female friends, and takes it as its responsibility to listen to the opinions of each female friend, understand and respect their different needs. In-depth research on a global scale has enabled us to have a deeper understanding of women's needs and expectations. Therefore, every female friend can get our personal beauty and skin care advice at different stages of her life.
above content reference: Baidu Encyclopedia-Lan Yan