identifiability is one of the important functions of corporate logo. Under the market economy system, the competition is intensifying, and the information faced by the public is complicated, and all kinds of logo trademark symbols are numerous. Only the symbols with distinctive characteristics, easy identification and memory, profound meaning and beautiful shape can stand out among the peers. It can be different from other enterprises, products or services, and make the audience leave a deep impression on the enterprise, thus enhancing the importance of logo design.

Description

The origin of the logo can be traced back to the "totem" in ancient times. At that time, every clan and tribe chose an animal or natural image that they thought had a special mysterious relationship with themselves as a special symbol of their clan or tribe (that is, totem).

For example, Nuwa clan takes snakes as totems, Xia Yu's ancestors take yellow bears as totems, and others take the sun, moon and crow as totems. At first, people carved totems on caves and labor tools where they lived, and later they became national flags and emblems as symbols of war and sacrifice. After the country was born, it evolved into a national flag and national emblem.