A trademark is a mark that distinguishes the products or services of one enterprise from those of another enterprise. It is a visually perceptible sign. Behind the trademark is actually the brand, and the brand is also an intangible asset of the enterprise.

The company name, that is, the company's trade name is not a trademark. Most trademarks are product identifiers, and most large companies and service-oriented companies also apply to register their company names as trademarks.

Malicious trademark squatting generally involves registering a good trademark first, or getting in touch with the corresponding company while submitting the trademark registration application, claiming to sell the trademark to the company. If the company is unwilling to repurchase it at a high price, it will sell the trademark to other companies. Nowadays, this kind of thing happens all the time, and it has become a common phenomenon for companies to buy back trademarks. Most of these groups come from small and medium-sized private enterprises. Small and medium-sized enterprises lack a dedicated intellectual property rights protection department, and their protection of intellectual property rights is weak. There are more cases of trademark squatting.

How should companies deal with trademark infringement?

Companies must fully collect evidence to respond to possible trademark infringement incidents. Evidence is a prerequisite for handling rights protection cases.

Normally, these evidences include: documents proving the prior rights of the infringed party, including trademark registration certificates, patent certificates, copyright registration certificates, awards related to the case, etc.; Product samples; samples of infringing products; proof of purchase of infringing products, etc. Trademark infringement