July 17th is Qingdao Brand Day.

July 17 was set up as "Qingdao Brand Day". Qingdao became the first city in the country to set up a Brand Day in the form of the National People's Congress exercising its decision-making power on major matters.

Brand is an important manifestation of the comprehensive competitiveness of enterprises, cities and even countries. It is the common pursuit of producers and consumers and is the essence of deepening supply-side structural reform. The brand is also the most distinctive business card of Qingdao’s development. After more than 30 years of cultivation, Qingdao has 2 of the world's top 500 brands, 68 Chinese famous brand products, 700 Shandong famous brand products, 123 Chinese well-known trademarks, 19 Chinese time-honored brands, and 6 national geographical indication protected products. The number ranks among the top among similar cities in the country.