The name of 7-Eleven (7-Eleven) convenience store (notation in the trademark: 7-ELEVEn) first originated in the United States in 1946 to advertise that the store's business hours are from 7 a.m. to 11 p.m., and was later introduced to Japan by Japan's Ito-Yokado in 1974, and changed to open 24 hours a day in 1975, becoming a popular convenience store chain in Japan. Up to now, stores have spread all over the United States, Japan, Mainland China, Singapore, Taiwan, Malaysia, Philippines, Sweden, Mexico, Panama, Norway, Canada, Australia, Indonesia and other countries and regions. With more than 30,000 stores worldwide, it is the largest store in the world. chain store system. [Edit this paragraph] LOGO Design The official trademark notation of 7-11 is 7-ELEVEn, in which except the n at the end is lowercase, the rest of the English is in uppercase; the reason for this design is that in Chinese areas (especially Taiwan) The folk theory is that it is due to Feng Shui factors (the last stroke of the capital N is outward, which means that money will be dispersed, while the ending of the lowercase n is inward, which means that it will attract money in), but the official statement is that this design is in the southern United States. It has existed since the time of the company, and the original designer only created this trademark because of aesthetic issues. However, the inference drawn from an interview on the Japanese TV entertainment program "King of Miscellaneous Studies" on February 4, 2009 was that "maybe the trademark law at that time General nouns (here, numerals) are not allowed to be registered as trademarks." [Edit this paragraph] Company History 7-Eleven convenience store was born in the United States. Its predecessor was the "Southern Continent Ice Company" established in 1927. Since refrigerators were not popular at that time, ice cubes for refrigeration became an indispensable necessity in life. John Jephson Goering, who sells ice cubes at the Southern Continent Ice Company, is very concerned about improving customer service. He made the decision to open the store every day in the summer for 16 hours a day. This service is deeply loved by local residents. welcome. Not only that, Goering carefully investigated the purchasing intentions and needs of local residents and found that local residents not only hoped that he could sell ice, but also hoped that he could sell other daily necessities in a timely manner. For example: milk, eggs, bread, etc. To this end, Goering proposed that Southern Continental Company provide more convenience products for the stores it was responsible for, and the company approved it.
In this way, the Southern Continent Ice Company not only sold ice, but also began to sell milk, eggs and other commodities, creating a new business field and profit growth point, and is known as the sprout of American convenience stores. The store was originally called a "totem store" and the totem pole placed next to the store became the symbol of the convenience store. Since the store's business hours were from 7 a.m. to 11 p.m., Southern Continental Company officially changed the name of the Totem store to 7-Eleven in 1946, thus truly kicking off the convenience store era. Currently, 7-Eleven stores are located in 18 countries and regions around the world.
The corporate brand ranked 116th in the 2006 "Top 500 World Brands" list compiled by the World Brand Lab. [Edit this paragraph] Basic information Company type Indirect subsidiary of Japan's 7&11 Holdings
Established in 1927 (Oak Rock, Texas, USA)
Headquarters location: 102-8452 Tokyo, Japan 8, Niban-cho, Chiyoda-ku; 2711 North Haskell, Dallas, Texas, USA 75204
Important figures Toshifumi Suzuki (Chairman), Joseph M. DePinto (Chairman/CEO), Masa Asakura (EVP / COO)
Slogan Oh Thank Heaven for 7-Eleven
Industrial Convenience Store
Products Slurpee, Weight Cup
Annual turnover 882 million U.S. dollars (2003)
Number of employees 31,500 (2004)
Parent company 7&I Holdings (セブン&アイ?9?9ホールディングス) [Edit this paragraph ] Japan 7-11 Japan’s 7-11 is a chain convenience store group with Japan’s most advanced logistics system.
7-11 was originally a well-known convenience store group in the United States. It was later introduced by Ito-Yokado, a major Japanese retailer. Japan's 7-11 was established in 1973 as a subsidiary company and later entered Hong Kong, Taiwan and China as an agent of Taiwan Uni-President Group. mainland.
Japan’s 7-11 manages each individual store according to the unified model of 7-11. Self-operated small retail businesses, such as small grocery stores or small hotels, are converted into 7-11 stores in accordance with Japan 7-11's guidelines with permission from Japan 7-11. Japan 7-11 then provides unique standardized sales technology to each store and determine the sales categories for each store. As an emerging retailer, the 7-Eleven chain store is particularly popular with the younger generation and has expanded rapidly. Now, there are more than 4,000 7-11 stores across Japan.
Convenience stores rely on frequent purchases of small batches. Only by using advanced logistics systems is it possible to develop chain convenience stores, because it enables frequent purchases of small batches.
A typical 7-11 convenience store is very small, with an average area of ??only about 100 square meters, but such a store provides more than 3,000 daily necessities. Although convenience stores offer a wide variety of products, they usually do not have storage space. In order to increase product sales, the sales space should in principle be as large as possible. In this way, all goods must be replenished in a timely manner through the distribution center. If a consumer cannot buy the goods they are supposed to buy when they visit the store, the store will lose a sales opportunity and the convenience store's image will be damaged. All retail businesses agree that this is the first thing to avoid.
The JIT system is not entirely about delivery time. It also includes the technology of receiving order information from various stores through the information network in the fastest way, and the most efficient way for each specific order. The technology of collecting goods efficiently. Relying on the support of a very advanced logistics system.
Efficiently supplying goods to each store is an important responsibility of the distribution link. First, various products must be purchased from wholesalers or directly from manufacturers, and then distributed to each store according to demand. The distribution center plays a bridge role among them.
In order to ensure the efficient supply of goods, Japan’s 7-11 had to rationalize its old distribution channels. Many Japanese wholesalers used to characterize themselves as specialized agents for a particular manufacturer and were only allowed to carry products from one manufacturer. Under this system, if a retailer wants to sell a range of goods, it has to deal with many different wholesalers. Each wholesaler has to use a separate truck to deliver goods to the retailer. The delivery efficiency is extremely low and the delivery time is very long. Not sure, but the inefficiencies of the delivery system are often overlooked.
Japan’s 7-11 is reforming by integrating and restructuring distribution channels. Under the new distribution system, an entrusted wholesaler is designated to be responsible for several sales activity areas and is authorized to handle products from different manufacturers. In addition, 7-Eleven can develop efficient distribution channels to connect all stores by signing sales agreements with wholesalers and manufacturers.
Wholesalers are distribution center managers who deliver goods to convenience store stores. Japan's 7-11 itself has not invested in distribution centers, even though they have become the core of distribution channels. The wholesaler raises its own funds to build the distribution center and then manages it under the guidance of Japan's 7-Eleven. Through this agreement, Japan's 7-Eleven can establish an efficient distribution system for its stores without any heavy investment burden. In order to cooperate with Japan's 7-11, many wholesalers are also willing to make necessary investments in distribution centers; in return, wholesalers can enter a broad market.
Japan’s 7-11 has reorganized its wholesalers and retailers and changed its original distribution channels. As a result, it cooperates with the advanced logistics system to ensure that various commodities are properly stocked, well-kept, and Efficient delivery to all chain stores.
The decline in the number of trucks delivering goods to convenience stores reflects the advancement of the logistics system. A dozen years ago, there were 70 trucks delivering goods to convenience stores every day, but now there are only about 12. Obviously, this comes from the efficient operation management of the new distribution center. [Edit this paragraph] Representative products Currently, 7-Eleven has several products sold around the world, including:
·Big Gulp. In mainland China and Hong Kong, it is called free pouring. It was popular in Taiwan for a while, but now only a few stores sell it.
Divided into large, medium and small cups
·Big Bite
·Coffee-to-go (slightly different from Taiwan’s City Café) < /p>
·Slurpee: A carbonated drink frozen into a smoothie shape, sold exclusively at 7-Eleven. Because of its high quality and low price, Slurpee has become everyone’s summer solution in the summer. The choice.
International Manufacturers and Traders Alliance
Since 7-Eleven has stores in many countries, it can purchase through international cooperatives or introduce manufacturers to each other. Reduce the cost of product procurement and create unique products. For example, Taiwan's Uni-President Supermarket introduced dried mangoes produced in the Philippines through 7-Eleven in the Philippines. Hong Kong has also introduced them one after another. The shopping bags provided in 7-Eleven stores have also been introduced through 7-Eleven in the Philippines. In this way, many countries agree on procurement to reduce costs.
Non-cash payment mechanism
Due to the popularity of 7-Eleven, different non-cash payment mechanisms have been developed in various places. Some are combined with transportation tickets or issue exclusive stored-value cards:
Hong Kong: The Octopus card, which is widely popular in Hong Kong, can be spent at 7-Eleven.
Macau: Macau Pass can be used for consumption and payment at 7-11 in Macau area.
Taiwan: Since smart cards in various places are not yet open for payment for non-transportation purposes, Uni-President Supermarket has developed its own iCash card (a prepaid stored-value card). However, it should be noted that iCash cannot be used with the same group's Starbucks cards can be used interchangeably; in addition, Uni-President supermarkets also sell gift certificates on their own, which can be used in most Uni-President circulation sub-group stores; China Trust’s VISA Wave has also been launched online.
Guangzhou: You can use Yangchengtong for consumption.
Shenzhen: You can use Shenzhen Tong Card for consumption.
Japan: The prepaid e-wallet nanaco was released in 2007.
Beijing: Some 7-Elevens can be paid with municipal bus cards, and the government has plans to promote this payment method in all 7-Elevens in Beijing. [Edit this paragraph] Uni-President Group and 7-11 In April 1978, Uni-President Enterprise raised 190 million yuan to establish "Uni-President Super Store Co., Ltd." and introduced it in 1979
7 -ELEVEN, in May of the same year, 14 "unified super stores" opened simultaneously across the province. Even in the face of six consecutive years of losses, with the full support of its parent company, Uni-President Enterprises, Uni-President Supermarket has gone through a period of hard work and exploration, integrating the experience and insights of Chinese and Western operations, and gradually established its presence in domestic channels. It rose to prominence in the competition and eventually won the number one position in Taiwan's retail industry, ushering in the golden age of convenience stores in Taiwan!
On April 20, 2000, witnessed by the national media, Mr. Jim Keyes, the president of 7-ELEVEN, also formally signed a permanent licensing contract with the president of Qingdaoyuan. This was an unusual signing ceremony in the world. , represents the complete trust of 7-ELEVEN in the United States in Uni-President Supermarket, and more recognition of the operating strength of Uni-President Supermarket, and also provides an additional guarantee for 7-Eleven's sustainable operation in Taiwan.
7-11 Day
July 11th every year is "7-11 Day". It is believed that this tradition was created by 7-Eleven in Taiwan. The earliest purpose was to improve logistics The unit should not forget the hard work of the front-line stores, so this day was selected every year. All Taiwan 7-Eleven logistics unit personnel, including all senior managers, have to go to the store to work for a day, so it is also called the side-by-side working day. Later, other countries They have been followed one after another, but the purpose is different. 7-11 Day in the United States is positioned as a celebration. 7-Eleven in the United States will provide free Slurpees on this day every year. Japan’s 7-11 Day has two days, except for 7-Eleven. In addition to November 11th, there is also November 7th. On this day, all 7-Eleven stores in Japan will clean up the lanes around their stores. This work is currently included in 7-Eleven Day’s work projects in Taiwan.
[Edit this paragraph] 7-11 in mainland China As early as 1992, Dairy Milk International Co., Ltd., a subsidiary of Hong Kong's Jardine Matheson Group, obtained authorization from the Southern Company of the United States and began to open 7-11 convenience stores in Shenzhen; in 1995, it began to open 7-11 convenience stores in Guangzhou Opened 7-11 convenience store. However, due to the policy at that time that restricted foreign investment in commercial retail through franchising, 7-11 convenience stores have not been able to develop rapidly in Guangdong. In 2001, Milk International Co., Ltd. and Guangdong Xinjie Business Development established a joint venture - Guangdong Saiyi Convenience Store Co., Ltd., and became the first company to obtain the "Investment of the People's Republic of China and the National Taiwan, Hong Kong, Macao and Overseas Chinese" issued by the Ministry of Foreign Trade and Economic Cooperation. Enterprise Approval Certificate", a pass approved to open 300 stores in Guangdong. In August 2002, the number of 7-11 convenience stores in South China reached 100. In September 2007, Guangdong Saiyi announced that the company had invested in more than 430 7-11 convenience stores in South China, basically reaching breakeven.
At the end of 2005, 7-Eleven Japan, Beijing Wangfujing Co., Ltd. and China Sugar and Liquor Group held 65%, 25% and 10% of the equity respectively, with a registered capital of US$35 million. Seven-Eleven (Beijing) Co., Ltd. has received the first approval for foreign investment to carry out franchise business in Beijing, and is responsible for the operation of 7-11 in Beijing, including Tianjin and Hebei.
On April 29, 2009, Taiwan Uni-President Enterprise Group obtained the franchise authorization of 7-Eleven in Shanghai. The next day, the four 7-Eleven convenience stores were belatedly opened as quickly as possible. Du opens its doors in Shanghai to welcome guests. Taiwan Uni-President Enterprises, which enjoys the permanent operating rights of 7-11 in Taiwan, finally achieved its wish to land in Shanghai in 10 years. Previously, Thailand's Charoen Pokphand, South Korea's Lotte and Japan's Ito-Yokado Group all intended to get involved in 7-11's operating rights in Shanghai, causing the Shanghai operating rights to be difficult to determine for many years. During this period, the chairman of Uni-President Group Gao Qingyuan and the boss of Charoen Pokphand Group, Xie Guomin, both Visited the United States several times. Uni-President Group, which obtained the operating rights of Shanghai 7-Eleven, invested RMB 100 million to establish Uni-President Supermarket (Shanghai) Convenience Co., Ltd. as a sole proprietorship. Lin Cangsheng, president of Uni-President Enterprise Group, personally serves as the chairman.
Uni-President Enterprise started operating 7-11 in Shanghai, marking that the three most powerful retail capital companies behind 7-11 have also achieved soft landings in Guangdong, Beijing, and Shanghai within 10 years. Although some of these capitals are still working hard in a low-key manner, and although their convenience stores are still finding ways to squeeze into the streets, it cannot be denied that the Chinese convenience store market is entering a historical turning point [1].
As of August 2009, the number of 7-11 chain stores in China has exceeded 590, including 75 in Beijing and 512 in Guangzhou.
In 2009, the Taiwanese company officially invited super-popular idol Kenji Wu and diva Cyndi Wang to endorse its breakfast series. The future of the brand is bright. [Edit this paragraph] 7-11 Oden will be renamed as Haodou. The four stores of Shanghai 7-ELEVEN will be opened simultaneously and will be positioned as a "new type of life experience store", emphasizing that each store has a chef and an assistant chef. With live cooking, it is estimated that fresh food will account for as much as 40% of the store's revenue, much higher than 15% of Taiwan's 7-ELEVEN.
Uni-President Supermarket integrates group resources to maximize efficiency and uses group procurement to reduce purchase costs. Tea drinks and snacks are all imported directly from Taiwan, but the price is the same as Taiwan’s 7-ELEVEN; Shanghai 7-ELEVEN It has also adopted dedicated logistics and warehousing with Shanghai Starbucks. In the future, all channels of the group will jointly negotiate to enter stores to reduce rental costs.
Huang Qianli, general manager of Shanghai Uni-President Supermarket, said that Shanghai 7-ELEVEN will combine the advantages of 7-ELEVEN Japan, 7-ELEVEN Beijing and 7-ELEVEN Taiwan. In addition to setting up a fast food island in the store, In addition to cooking hot food on site, they also introduced freshly brewed coffee CITY CAFE and a hot soy milk machine. The oden was renamed "Hao Stew", and the items in it are five to six times that of Taiwan's oden.