Hello everyone, most of the psychological techniques I have shared with you recently are practical and designed to be helpful to everyone’s lives. But some friends also asked if there are any interesting psychological techniques, similar to popular science. The answer is of course.

What I will share with you next is a psychology often used in the food industry.

First of all, let’s take a look at the trademarks of some fast food restaurants to see if there is anything special about them.

Next, let’s continue to look at some big drink trademarks.

I don’t know if you have noticed that these trademarks have one thing in common, that is, they are generally red and yellow.

Why do these big brands choose red and yellow as their theme colors? Psychologists have conducted investigations and research on this and found that red and yellow can trigger the feeling of hunger in our brains. So they are also called hunger colors.

Of course, psychologists have also done research on the impact of other colors on people, which is summarized in the following table. I will not go into details.

Color can also regulate people’s perception. Are you ignorant? The above is today’s popular psychology knowledge, and there are more interesting and practical psychological knowledge, so stay tuned!