‘I am the operator of Zhao Er Hot Pot Restaurant in Wanglongmen, Yuzhong District. Now, there are many hot pot restaurants with the same or similar names as ours, which has constituted trademark infringement of our hot pot restaurants. ’ This is the content of citizen Zhao Zhenshuan’s call recorded by the hotline platform of Chongqing Morning Post 966966 Public Service Center.

This celebrity who personally founded ‘Zhao Er Hotpot’, a well-known hotpot brand in Chongqing, picked up his mobile phone after seeing the report ‘Morning News All Media Helps You 3·15 Rights Protection’. He said that he wanted to fight for the "Zhao Er Hotpot" brand he founded.

Zhao Er

Has been doing hot pot business for 30 years

With his gray hair and chubby figure, Zhao Zhenshuan’s appearance is similar to the photo that Chongqing Morning News reported a few years ago In comparison, the difference is not big. But just as his hands are getting more and more calloused, he is also a bit older now that he is over 60 years old. He summed up the reason very simply: "When you're doing catering, it's inevitable to be tired. To this day, I still insist on cooking the food for customers myself." ’

62-year-old Zhao Zhenshuan is the founder of the well-known old hotpot “Zhaoer Hotpot” in Chongqing. He still remembers that in 1984, under the persuasion of his mother, he started a business in a shoe factory, rented a small storefront at No. 27 Ba County Yamen that could only accommodate two tables, and opened the "Zhao Er Hot Pot" restaurant. Because he is the second eldest child in the family, his nickname is "Zhao Er", hence the name of the hot pot restaurant.

Easy location

Keduo shop moved again and again

Two tables, three tables, amp;... The storefront could not satisfy the growing number of diners. In 1993, Zhao Zhenshuan chose a new location for "Zhao Er Hot Pot". No. 53, Ba County Yamen, with an area of ??101 square meters, enough to place 18 tables. table.

In 2009, Zhao Zhenshuan officially moved 'Zhao Er Hotpot' to Wanglongmen, Yuzhong District. Here, Zhao Er Hotpot Headquarters, with an investment of millions of yuan, covers an area of ??more than 1,300 square meters and has also set up a Dedicated customer waiting area.

‘Before we moved to Wanglongmen, everyone who was familiar with Zhao Er Hot Pot knew that we still had winter and summer vacations. ’ Zhao Zhenshuan said that because the old house in Ba County Yamen does not have air conditioning in summer, diners are prone to heatstroke in hot weather, and it is difficult to preserve and maintain the quality of the dishes; and there is a winter holiday during the Spring Festival because the supply of dishes is insufficient during this season. Zhao Zhenshuan's purpose for coming to Wanglongmen is very clear: first, to create a better dining environment for diners, and second, to help build a real brand.

Trouble

Most of the "Zhao Er" problems are caused by others

When it comes to brands, Zhao Zhenshuan, who thinks he doesn't read much, admits that he used to be good at this aspect. The consciousness is not strong. 'Although I have always insisted not to join the franchise, for fear that others will damage my Zhao Er brand, more and more Zhao Er Hot Pot restaurants not opened by me appear on the market, and there are many regular customers. After telling me that I had been cheated on, I realized how important the brand is. ’ Zhao Zhenshuan spread his hands helplessly.

He used Baidu to search for "Zhao Er Hot Pot", and there were 22 results displayed on the map. In addition, there were many group buying web pages involving "Zhao Er Hot Pot". Zhao Zhenshuan said that in addition to the main Zhao Er hotpot restaurant in Wanglongmen, there are three other directly-operated stores or branches of his, located on Changbin Road in Yuzhong District, near Area C of Rongqiao Peninsula in Nan'an District, and Wuli Store in Jiangbei District. Wanfeng Road, and the rest are not opened by him, and we have never cooperated with any website for group buying. ’ Zhao Zhenshuan added.

Hope

Punish infringement and maintain Chongqing business card

'It is a coincidence that some hot pot restaurants have the same name as mine & lsquo; Zhao Er & rsquo; If so, then there is a company called Yamen Zhao Er, which is an obvious malicious infringement.

’ Zhao Zhenshuan said as he took out the photos he took with his camera.

He remembered that when he went to inspect this hotpot restaurant named 'Yamen Zhao Er', the owner and staff claimed that it was a branch opened by him. However, when Zhao Zhenshuan asked them why they were pretending to be a branch, the store owner The staff actually changed their words and claimed that they were 'Yamen Fuer', not 'Yamen Zhaoer'.

From the photos taken by Zhao Zhenshuan, we can clearly see that the Yamen Zhao Er Hotpot restaurant's restaurant's sign "cleverly" borrows the shape of the word "Zhao" and the word "福", which can be said to be careful. Good and hard. But Zhao Zhenshuan understood that it was impossible to write the word "go" crookedly like that. ‘It’s hard to defend your rights! ’ Zhao Zhenshuan’s face was full of helplessness. He said that while calling 966966 for help from the Morning News, he also dialed 12315 for rights protection. In the past two days, the industrial and commercial branch or office of the hot pot restaurant he questioned for infringement has taken the initiative to contact him and asked him to submit the corresponding materials as soon as possible. He only hopes that these malicious infringement shops will be punished accordingly, so as to help the brand development of hot pot, Chongqing's business card.